Your Customer Needs This...

Hey it’s Max from The Inbox Newsletter.

Quick tip today that for some reason not a lot of people do…

CUSTOMERS NEED REPETITION

You should be repetitive.

You need to drill your unique selling propositions and brand mission into your customer’s brains. And that doesn’t come from just one or two reminders…

It takes MANY reminders through time.

If you feel you’re getting repetitive in your marketing that is a good thing, you just need to make sure the thing that’s being repeated is important.

People see over 70 different ads every day (and that’s being conservative).

As much as we hope the customer remembers and knows everything about your brand, they just don’t.

They see so many other brands. They forget stuff, you get mixed up with others, etc.

Always assume in your marketing that the customer has very low, base level knowledge of your brand and you need to remind them.

Repeat Your Effective Graphics

We have one client where we include the same infographic in pretty much every single email… Yes, EVERY SINGLE EMAIL.

If it is so effective, why only show the customer once a month?

If you have a great graphic or piece of information don't be afraid to reuse it and drill it into the customer.

You don't need to reinvent the wheel every time. If you have something proven to work use it again.

THE CUSTOMER NEEDS TO BE REMINDED MORE THAN THEY NEED TO BE TAUGHT.

Infographics are the single most effective assets you can use in your email marketing.

They are skimmable, clear, and the customer doesn’t have to read (which they hate doing).

Reuse reuse!

Maybe you don’t have a specific graphic, but you have a statistic that is really effective…

Don’t be afraid to repeat that too!

I’d rather tell the customer of an important stat too much rather than too little where they forget about it…

Email Inspiration Of The Day

Brand:
Oobli

Email Design:
https://drive.google.com/file/d/1bFd4aYMZ_X0zIhTDCPHIwvP9Ldrv2T-X/view?usp=sharing 

Notes:
Here is another example of an infographic that I would reuse in a lot of my emails.

It effectively shows the brand USPs and can be thrown at the bottom of any email.

Spend time developing these graphics and reuse!

Template of The Day

Here’s another us vs them graphic template that you can use, similar to the email inspiration!

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• How I’d make Patagonia $1,000,000 with emails

• My 8 favorite tools we use at my agency

• New company branding 👀 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »