You're Overthinking Your Email Marketing

Hey it’s Max from The Inbox Newsletter.

Let’s talk about an interesting topic today…

Your Customers Are Zombies

Here’s something nobody tells you about email marketing: you’re overthinking it.

Every time you sit down to write an email, you’re probably thinking…

• “What new angle should I take?”

• “How do I make this fresh?”

• “What if people recognize this from before?”

None of that matters.

Your audience isn’t keeping track of what you send. They’re on autopilot. They open their inbox, scroll through a flood of messages, and maybe, maybe, they stop on yours.

They aren’t studying your subject lines. They aren’t cataloging your messaging.

And that’s exactly why you should be repeating yourself.

Repetition Wins. Here’s Why.

1. Your list is always changing.
   You’re getting new subscribers every day. A portion of your list wasn’t even there when you sent that killer email three months ago. Why let your best content go to waste?

2. Your best emails will still work.
   If an email drove sales, why would it stop working? Consumers don’t change that fast. Their problems don’t change. Their buying behavior doesn’t change. You don’t need to keep reinventing the wheel.

3. People need to hear things multiple times before they take action.
   Marketing rule of thumb: people don’t act the first time they see something. Sometimes they need to see it three, five, or even ten times before they pull the trigger. You’re actually leaving money on the table by not repeating your message.

4. Your audience doesn’t remember your last email.
   I promise you… nobody is scrolling back through their inbox thinking, “Didn’t they already say this?” They don’t remember. Even if they do, repetition builds trust.

5. Brand continuity is good for business.
   The biggest brands repeat themselves constantly. Nike doesn’t change its messaging every week. They say the same thing over and over until it’s burned into your brain. You should be doing the same.

How to Repeat Yourself EFFECTIVELY Without Looking Lazy

Reusing winning content doesn’t mean you have to copy-paste the same email over and over. Here’s how to do it the right way:

1. Resend High-Performing Emails with a Slight Tweak.
Change the subject line. Adjust the first sentence. Shift the offer slightly. Keep the core message intact.

2. Repurpose Your Best Sections.
If a specific call-to-action worked well, use it again. If a product description converted, don’t touch it. Copy, paste, send.

3. Create “Variations” of Your Best Emails.
If you sent an email about “The #1 Mistake People Make When Buying [Product]” and it crushed… guess what? You can send another one called “The Second Biggest Mistake People Make When Buying [Product].”

4. Rotate Your Best Subject Lines.
Have a subject line that got high open rates? Change a single word and use it again. Nobody will notice.

5. Make Repetition Part of Your Strategy.
The best marketers don’t come up with endless new ideas. They refine and repeat the ones that work. If an email made you money, schedule it to send again in 90 days.

The Takeaway

Stop treating email like a creative writing exercise lol. It’s a sales channel. Your goal isn’t to impress people with originality all the time. It’s to drive revenue.

Winning emails keep winning. Use them.

Your list won’t notice. But your bank account will.

Make your life easier by repeating your winners.

Email Inspiration Of The Day

Brand:
Lemme

Email Design:
https://drive.google.com/file/d/1OfYytJVJg5NwSCnsa2jNrEd8KNrazPsw/view?usp=sharing

Notes:
Okay I love this hero section haha super creative.

Rest of the email flows like butter and his super relevant information.

AND a perfectly executed footer with category buttons. Banger email.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• How to do sms marketing right

• Add these 3 words to your next email

• Fixing Calvin Klein’s marketing

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

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