The Site Abandon Flow - Abandonment Email Flow That Recovers Lost Revenue

Hey it’s Max from The Inbox Newsletter.

Let me hit you with a quick stat:

75% of brands I audit are missing a Site Abandon Flow.

It’s literally a two-email sequence… and yet most don’t even have one.

This thing prints free money on autopilot, so let’s fix that today.

Key Takeaways:

• 75% of brands I audit are missing a Site Abandon Flow altogether.

• This flow fires when someone is active on your website but they don’t view any products

• The first email should be a reminder packed with products, sent 4 hours post-visit.

• The second is a plain-text, founder-led message to rebuild the relationship.

• Set it and forget it, this flow will quietly convert curious browsers into buyers.

What Is a Site Abandon Flow (And Why You Need It)?

Most brands think abandonment email flows only start once someone adds to cart.

Wrong.

Site visitors are already showing interest.

They clicked an ad. They typed in your URL. They poked around.

And then... they dipped.

The Site Abandon Flow is how you nudge those people back.

They’re low-hanging fruit. You just need to remind them you exist.

Email 1: The “Product Buffet” Reminder

Send time: 4 hours after the site visit.
Format: Image-based, product-forward.
Goal: Get them back on the site browsing products.

What this email needs:

• A bold headline: “Still thinking about it?” or “Need help finding the right fit?”

• A hero section with your bestsellers.

• Clear CTAs driving back to category or product pages.

• Optional: a soft “Need help?” line offering support.

Don’t overcomplicate it.

Think of this email like your homepage in email form.

Email 2: The Founder Follow-Up

Send time: 24 hours after the first email.
Format: Plain-text. Personal. No images.
Goal: Build trust. Make the brand feel human.

This email should come from the founder. Not “The [Brand Name] Team.”

Literally send it from the founder’s name and write it like you’re talking to one person.

What it needs:

• A warm intro (“Hey, it’s [Founder’s Name]—I saw you stopped by…”)

• A 2-3 sentence brand story or value prop (“We started this brand because…”)

• A friendly CTA (“If you need help picking something out, just hit reply”)

• A PS that recommends a favorite product or shares a customer review.

This isn’t about closing the sale immediately. It’s about re-opening the door.

Final Thoughts:

If you’re running a brand doing $50k/month+ and don’t have this in place, you’re leaking money.

Set up this 2-email Site Abandon Flow in Klaviyo today.

It’s quick. It’s low effort. And it’ll boost your bottom line more than you’d think.

Email Inspiration Of The Day

Brand:
Solawave

Email Design:
https://drive.google.com/file/d/1YG1_RSFt-exq5h2sNWopxHTnOpcL4ytU/view?usp=sharing

Notes:
Awesome FAQ email kept simple but effective.

I don’t see these emails often, but I don’t know why…

Adding FAQs up front in an email is highly effective.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Quick tip for customer experience

• Emma Chamberlain’s $100M ecom funnel

• Fun sale email you should try for your next holiday

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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