The Perfect Email Welcome Flow

Hey it’s Max from The Inbox Newsletter.

The email Welcome Flow is THE most important set of emails for your brand.

It is what will get customers to trust you enough to purchase either now or down the line.

If you screw it up, you botch your chance to make a sale.

Welcome Flow Purpose

The Welcome Come is going to be a sequence of emails sent towards people who join the email list over a duration of 7-14 days.

A dialed in Welcome Flow allows you to automate and predictably convert customers in the pre-purchase decision journey.

The Welcome Flow is going to leave us with one of two outcomes…

A) Convert customers who were just curious and otherwise would have left your site.

B) Prime future customers for purchases now that all objections have been addressed.

Either way, we need a dialed email welcome flow to establish a positive and profitable relationship with the customer.

Email 1 - Welcome

We want to really keep things brief in this email.

People are really only here for the discount and maybe get a quick summary of what your brand has to offer before they continue shopping.

We want the design to simple, clean, and easy to follow.

The goal is simply to get people to click.

Content:

• Deliver incentive

• Introduce brand-unique selling propositions

• Social proof

• Show bestseller

Email 2 - Brand Story

People haven't purchased yet probably because you are a faceless brand that they randomly stumbled across in an ad.

We want to slowly get them to believe you are a real brand with a real mission.

Earn trust points and remind them of their discount.

This email will make sales, but the real purpose is to prime them for a purchase down the line

Content:

• Founding story

• Mission statement

• Show a face if possible (put a face to the name —> personal feel)

• Reminder of discount

Email 3 - Brand Unique Selling Propositions

The customer now has a bit of trust from us, let's get them thinking we're awesome.

We want to lay out our benefits on a silver platter.

Give them all the info they need about your brand in an organized fashion.

Content:

• Highlight mission statement

• Explain why you stand out

• Remind of discount

Email 4 - Discount Reminder

Now the customer knows a bit about your brand and believes you are legit.

We want to introduce some urgency and get them to cross the line that they haven't crossed.

Add some social proof and risk reversals and this email will crush.

Content:

• Add urgency to offer

• Risk reversals

• Give testimonials for trust

Email 5 - Us vs Them

The elephant in the room at this point is your competitors.

Why should someone go with you vs someone else?

People love to see the pros and cons and they love to make a decision themself.

That's what we are providing them within this email.

Content:

• Address competitors vs you

• Outline brand USPs

• Distinguish your brand from others

Email 6 - Testimonials

We want to make sure the customer KNOWS your product and brand are great.

Maybe they don't have a strong need for the product right now, that's fine.

They need to know that our product will fulfill that need once the time comes.

By creating a whole email out of this it will also prove we are confident in our product and will stand by it, which says a lot.

Content:

• Brand testimonials

• Media features

• Any content that proves your brand is legit.

Email 7 - Last Chance

At this point, the customer has pretty much all the info they would need to make a purchase.

Most of your audience probably would buy from you but are waiting for the right time to do it.

By going hard on urgency here we force their hand.

Content:

• Time or urgency-based graphic

• Your discount is expiring

• Keep it simple

Email 8 - Everything Okay?

So the customer didn't purchase right off the bat.

That's okay, most won't.

But we may be able to get a few more over the line with a nice personal touch text based email.

This will also prime the customer for future purchases, knowing that the brand owner is willing to reach out.

They may have further questions so we also want to let them know they can reply to the email.

Content:

• Text based email

• Remind of discount code

• Offer resources

Want The Full Welcome Flow + All Other Core Flows Completely Templatized And Optimized?

I actually just released my QuickFlow Email Templates which have ALL of the core 7 flows and their emails templatized with the exact strategy we use for over 50 7-8 figure ecommerce brands (and have generated $15M in automated revenue for).

Includes example emails for each template from a real ecommerce brand.

These templates on average generate 20% of total ecommerce store revenue for our clients.

Learn More »

Email Inspiration Of The Day

Brand:
Ridge

Email Design:
https://drive.google.com/file/d/1XkkcXyhk2G-SU0ve7NqjJiYzTsDMcVvs/view?usp=sharing

Notes:
Shocker, another Ridge email design!

Love the hero section here, super creative. Even better, the value the customer is getting in savings is right in your face.

Then simple product sections below that aren’t trying to overwhelm the reader.

Banger email.

Helpful Links Of The Day

• Everything you need to know about SMS Marketing

• Sydney Sweeney is in ecom??

• 2x your email click rates with this tip

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »