The Perfect Black Friday Email Schedule

Hey it’s Max from The Inbox Newsletter.

Black Friday is just a couple weeks away… You may already have started your sales, hope it’s going well.

I want to talk about what some days in BFCM should look like.

Black Friday / Cyber Monday Schedules

BFCM is the one part of the year where brands who haven’t sent emails in ages decide to pop back in and bombard their subscribers.

It’s going to be a CRAZY time in the email inbox…

I’m talking 50+ emails an hour being received by some people lol.

For this reason, we need to attack with frequency so our emails don’t get lost.

If we send an email at 9am, that email will be unfindable at 11am as other emails drown it out.

FREQUENCY IS WHAT WINS IN BFCM.

I’m going to give you a few daily send schedules for you to choose from based on your level of availability.

Level 1: One Email + Resend

This is for the extremely busy individuals.

9AM: Send email 1

4pm: Resend email 1 with different SL and PT

Level 2: Two Emails + Resend

Okay… now we’re starting to add a bit more volume and get fancy with segmentation. This would be my recommended send schedule for most busy founders to get some juice out of the holiday but not do too much.

9AM: Send email 1

12pm: Send email 2 (can be text based)

4pm: Resend email 1 with different SL and PT to people who haven’t opened an email today.

Level 3: Two Emails + 2 Resends

8AM: Send email 1

12pm: Resend email 1 with different SL and PT to people who didn’t open the email.

3pm: Send email 2

7pm: Resend email 2 with different SL and PT to people who didn’t open email 2.

Level 4: Three Emails + 1 Resend

3 unique emails straight up… delivered to everybody. Then a resend to clean up anybody who haven’t bought. This is going to be my team and mine’s most used layout

8AM: Send email 1

12pm: Send email 2

4pm: Send email 3

7pm: Resend any email with different SL and PT to everyone.

The more frequency you send with, the better.

This is the one time of the year you can really spam your list and get away with it lol.

Don’t worry about deliverability, we can spend the next few months being very careful. We want to be sure we make the most of the BFCM season.

Here’s a 25 doc with more hacks and tips for crushing your BFCM season »

Email Inspiration Of The Day

Brand:
Surreal

Email Design:
https://drive.google.com/file/d/11D6_fkt87ytG9Vm-ZYumCDePeql6sKQA/view?usp=sharing

Notes:
Love love love teaser emails like this that drive Instagram engagement.

Here’s the Insta post as well if you’re curious - here

The email layout here is perfect. Simple and to the point!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 3 examples of simple but effective emails

• How often should you send emails?

• Copy this email flow system to make a lot of money

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

• 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

• All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »