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The One Email You Should Send Today (From You, Not Your Brand)

Author

Max Sturtevant
January 27, 2025

The Inbox Newsletter

Hey, it’s Max from The Inbox Newsletter.

You’re about to learn the simplest email strategy that will turn your leads into customers

You can use this template to make money TODAY.

Let’s get into it.

Founder-Based Emails

Most emails today are over-designed and impersonal. They’re trying too hard to impress.

But people don’t buy necessarily because of sexy branding.

They buy from people they trust.

That’s where founder-driven emails come in:

  • They feel like a personal note. A text-based email looks like it’s straight from your inbox, not a marketing team.

  • They build trust. When people feel like the founder of a brand cares enough to reach out personally, they’re more likely to engage.

  • They’re distraction-free. No flashy designs, just clear, to-the-point messaging.

The key to success with this approach is keeping it simple and conversational.

Use This Template to Send This Email Today

This email is meant for the people on your list who haven’t yet made a purchase. They’re interested in your brand (they signed up, after all) but need a little more context to trust you enough to buy.

Here’s exactly how you can do it:

Sender Name: “Founder First Name | Brand Name”

Subject Line: “Hey, quick thought…”

Body:

Hi there,

It’s [Founder Name], the founder of [Brand Name}.

I wanted to personally reach out and say thanks for checking out [Brand Name].

A lot of people come across us because they’re looking for [specific problem your product solves]—and I totally get it. That’s why I started [Brand Name] in the first place. [Brief 1-2 sentence personal story about the brand’s origin or mission.]

If you’re on the fence, no pressure. I just want to share a little about why customers love us:

  • [Unique Selling Point #1]

  • [Unique Selling Point #2]

  • [Unique Selling Point #3]

And - I just reactivated your welcome discount for 10% OFF. Just use code [Discount Code] at checkout.

Whenever you’re ready, I’d love for you to give us a try. Here’s a link to check out our bestsellers: Shop Bestsellers »

Thanks for being here—it means a lot.

[Founder Name]

P.S. If you have any questions or want a recommendation, just hit reply. I actually read these myself :)

Why This Email Works:

  1. It’s personal: The email feels like it’s from a real person—not a corporate entity.

  2. It educates: Instead of pushing for a sale, it offers genuine insights about the brand and why it’s valuable.

  3. It builds connection: Inviting replies opens the door for real conversations, which fosters trust and long-term loyalty.

Action Steps:

  1. Write your email like a personal note. Use the template above as a starting point.

  2. Send it to your non-buyer segment. These are the people most likely to respond to this approach.

  3. Add it to your welcome flow. Automating this email ensures every new lead gets the same warm welcome

Email Inspiration Of The Day

Brand:
Hydrant

Email Design:
https://drive.google.com/file/d/1KdSV8m6lNYTx5t4ZPh1LMm4O20PxiDB1/view?usp=sharing

Notes:
Here’s an example of a brand actually using this sort of email template.

Amazing example of what this email can and should look like for your list.

If I was on the fence, I’d buy from this email!

Photo Gallery Template #16

Simple photo gallery to add some life to any email that feels dead.

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

  • Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

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