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The Espresso Shot Email Flow – A Quick Fix for Lost Sales

Author

Max Sturtevant
March 05, 2025

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

Quick newsletter today about an email flow you’ve probably never heard of that can make you quite a bit of cash…

Key Takeaways:

  • The Espresso Shot Flow targets people who click an email but don’t buy.

  • It waits one hour, then sends a simple, text-based email from the founder.

  • A short-term discount pushes them to take action now.

  • Great for aggressive brands or those with impulse purchase products.

The Problem

People click your email, check out your site, and leave without buying.

Most brands do nothing about it.

But there is something you can do to help recover these sales…

The Solution

It’s called the Espresso Shot Flow.

Hit people who click your email but don’t purchase with a one-time offer while they’re the most interested they’ll ever be.

Here’s how it works:

  1. Trigger: Someone clicks an email but doesn’t buy (create a segment for anybody who clicks an email in the last 24 hours and trigger the flow off of someone entering this segment)

  2. Wait: One hour.

  3. Send: A short email offering a discount that expires soon.

Email Template

Subject: Quick Question

Hey [First Name],

I saw you checked us out but didn’t finish your order. I get it—life gets busy, or maybe you weren’t sure if it was the right fit.

If price was the reason, here’s a [X]% off code: ESPRESSO. It’s good for the next 3 hours only. After that, it’s gone.

If you have any questions, just reply to this email. Otherwise, you can grab it now before the deal expires.

[Your Name]
Founder, [Brand Name]

Why It Works

  • Feels personal (not a marketing email).

  • Short and direct (no fluff, just the offer).

  • Creates urgency (forces a decision).

How to Improve It

  • Test different discount amounts.

  • Try different wait times (30 minutes vs. 1 hour).

  • Add SMS if email alone doesn’t convert.

Final Thought

Most brands let potential customers walk away without a fight. Don’t be that brand. Send this email. Get more sales. Simple.

Email Inspiration Of The Day

Brand:
Away

Email Design:
https://drive.google.com/file/d/1hhZOGGUzLPvKmleJKXaVgqnlFTmJxvqk/view?usp=sharing

Notes:
Love a couple things about this email.

I love the effect on the title… it looks blurry and brings it some character.

Also love the infographics throughout the email showing off the product.

Bridge Section #25

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

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