The Best Tool For Monitoring Email Marketing Deliverability

Hey it’s Max from The Inbox Newsletter.

Today, I want to share my favorite tool for email deliverability.

How to Monitor Your Inbox Placement

Your emails won’t make you any money if nobody reads them…

Nobody will read them if they end of in the spam folder.

It’s important to know exactly where you stand right now with your inbox placement so you can take action to improve it.

This is where a tool called GlockApps comes in (not a sponsor… I just really like their tool).

We like to run a GlockApps test once per month for clients… to track how our inbox placement is improving or declining over time.

It’s very simple.

They give you a ton of email addresses, you send an email in your account to these addresses, they tell you where your email landed and at what rate.

What GlockApps Does

1. Email Placement Tracking:
   Find where your emails land—inbox, spam, promotions, or nowhere. This insight helps you optimize campaigns for better reach.

2. Authentication Analysis:
   Check your SPF, DKIM, and DMARC records to ensure email providers trust your domain. Misconfigured records are a major reason emails land in spam.

3. Spam Filter Testing:
   GlockApps runs your email through dozens of spam filters (like Gmail, Outlook, and Yahoo) to pinpoint specific issues affecting your deliverability.

4. Reputation Monitoring:
   Get insights into your sender reputation so you can take steps to improve trust with ISPs.

How to Use GlockApps Spam Test in 5 Simple Steps:

1. Sign Up: Create an account at GlockApps.

2. Run a Spam Test: Use your email marketing platform (like Klaviyo) to send a test email to the unique addresses provided by GlockApps.

3. Review the Results: Once the test runs, GlockApps will show you where your emails are landing and what’s holding them back.

4. Fix Issues: Follow the detailed recommendations to resolve authentication errors, improve subject lines, or adjust sending practices.

5. Monitor Progress: Repeat the tests over time to ensure your improvements are working and your campaigns continue hitting the inbox.

Again… this isn’t a sponsor. I’ve never talked to anyone at GlockApps.

I’m sharing this because people are always asking me how to track deliverability and where emails are landing.

This is what we use at my agency.

If you’re still having issues with deliverability, watch this video.

Email Inspiration Of The Day

Brand:
Snif

Email Design:
https://drive.google.com/file/d/1DweN3nN1GPPQITGz8JzgoFM0gaQfF9u6/view?usp=sharing 

Notes:
Great use of flow in the email… the top hero section blends into the bottom section.

AND I love how they split up the copy into small little sections.

Great email all around.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 2025 new marketing trend

• Don’t make these copy mistakes

• Use these pop-ups forms to explode list growth

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

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