Text-Based Emai Marketing

Author

Max Sturtevant
October 28, 2024

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

I want to talk today about text-based emails… as they are frequently our best performing emails for our clients.

But why?

And how do you make them convert?

Let’s get into it.

The Problem

The customer has a fried attention span.

They aren’t going to read or want to open boatloads of information in any email.

They get overwhelmed. And they don’t read any of it.

Plus, writing a sales letter with 100+ words can increase sales resistance.

When someone opens an email full of blocks upon blocks of text they KNOW you are trying to sell them.

By going overboard, you make it seem like the only way you CAN make sales is by spending forever trying to justify why the customer should buy.

Rather than just simply stating it.

A similar principle can be applied to email design.

If you’re way over the top, you’ll be distracting the customer from your true CTAs and selling points.

The simpler your design is, generally the better your emails perform.

The Solution

Luckily, there is a way to overcome these issues in your email marketing.

Remove all friction and get straight to the point.

It’s with Text-Based Emails.

You’ve probably heard of them, but they genuinely don’t get enough praise.

Text-based emails are precisely how they sound - no pictures, just words.

And the emails show up in the customer’s native inbox provider’s email format, so when they open it it will look like it’s coming from a friend.

Personal touch + simplicity + transparency = 💸 💸

The best part is that the text based emails will stand out in the inbox.

While everybody is going crazy with designs, colors, etc…

You stand alone.

Not many ecom brands utilize these enough

Here’s an example from Magic Mind I received the other day:

Tet Based Example

Tips for High-Converting Text-Based Emails

  • Keep it under 100 words

  • Use the font “Arial” to make sure it looks as native to email platform as possible

  • Only use 1-2 main CTAs

  • Instead of a faceless brand, make it from the founder so it’s more personal

    • Make sure to use the founder’s name in the Sender Name section when you send the email

  • Add a “PS” section with a “My personal recommendation”

Watch this video of me upgrading a text based email from a popular shoe brand.

Email Inspiration Of The Day

Brand:
Brez

Email Design:
https://drive.google.com/file/d/1Iw0YY1LREu1QUs1AhyQBC6POKMC54L0V/view?usp=sharing

Notes:
Another awesome text-based email. Brez could very well be the GOATs of text-based emails.

Notice how simple they make this email…

Just an intro line with the offer, 2 sentences about the product, then a CTA.

Simple. personal, and to the point.

Bridge Section Template #16

For your design based emails this is a solid section that can be placed under your hero section to add a bit of spice to your email.

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

  • 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

  • All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »