Quicks Tips for Holiday Email Marketing

Hey it’s Max from The Inbox Newsletter.

Let’s talk about holiday emails 🎄

December Email Marketing

It’s December - and that means it’s almost Christmas time.

Even though Black Friday is over, people are still going to be buying as we rush into the Christmas gifting season.

There are a few angles I’ve seen work exceptionally well in this time, so I want to outline a few of them here so you can make the most out of the season.

Gift Guide Emails

People are going to be shopping mainly for their loved ones in this time period.

We want to speak directly to that and talk about our products from a gifting point of view.

Send emails that call out certain types of people that would enjoy your product.

“Perfect for a busy mother”

“Your girlfriend will adore you for this”

“Not sure what to get your little brother? We got you”

Statements like this will hit home with people looking for gifts.

Gift Yourself Emails

Who says you can’t get yourself Christmas gifts?

Emails that tell people to shop for themself actually do pretty well.

At the very least you can mention something like “Send this to your loved ones so they know what to get you for Christmas” so the customers will send your store to other people.

Use Urgency - Shipping by Christmas

We don’t have the best deals of the year on our side like we do for Black Friday, but we do have shipping urgency.

Christmas is on December 25th, meaning most people should order by December 18th if they want their product in time by Christmas.

Use this to your advantage in your messaging.

Use phrases like:

• Guaranteed shipping by Christmas

• Don’t put off your gifting to the last minute

• Get ahead of the Christmas shipping delays

Use The New Year to Your Advantage

2025 is around the corner and that means people will be getting New Year’s Resolutions.

Especially if you’re in the health industry, use this to your advantage.

Encourage people to start the new year off right, build their resolutions, and buy our products to accomplish them!

Email Inspiration Of The Day

Brand:
Dr. Squatch

Email Design:
https://drive.google.com/file/d/1ZQXZVRrvAu3-3MBl5WlTC19bwGrc7k-z/view?usp=sharing 

Notes:
One of my favorite emails to come out of Black Friday…

Simple and creative while following all conversion principles.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Black Friday email you can use for Cyber Monday

• Listen to me nerd out on email for 40 minutes

• How to fix your deliverability

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

• 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

• All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »