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Quick Wins to Add Revenue TOMORROW

Author

Max Sturtevant
September 13, 2024

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

Today I’m giving you a few quick wins you can use to add revenue to your store within the next 24 hours…

Let’s make some money!

Quick Win #1: Turn Off Smart Sending In Your Flows

Smart sending is an auto-selected feature in Klaviyo flow emails.

It's purpose is to limit the amount of emails a customer receives from you in a set period of time.

Essentially, it will skip sending an email to someone who received another email in the past 16 hours.

Many of your abandoned carts will come from people who clicked on one of your campaigns and then abandoned an email.

If smart sending is on, they will not receive the cart abandon email.

For such a high converting email like a Cart Abandon email, you want the customer to receive it no matter what.

It is a wasted opportunity completely burning cash.

We've seen this add 40% more revenue to cart abandon emails.

How to Fix:

Click on a flow email —> Scroll to Settings —> Uncheck "Skip Recently Emailed Profiles"

Go through and apply to all emails.

Quick Win #2: Add Buttons to Your Email Footer

The footer of your email is your repeated block in all your emails,

You can customize your footer to include any information you want.

We've found it to be extremely effective to put Shop Now or Shop By Category buttons in your footer.

This allows people to shop on your site no matter what your email is!

Think of footer navigation buttons as the nav buttons you probably have in the header of your website.

Say you send an email about a specific product on your website… what if somebody already has that product or isn't interested? Then, you lose out on any engagement.

Having buttons in your footer lets your engaged readers who made it to the bottom of your email to continue shopping based on what they may be looking for.

*Important - don't use these buttons in the top of your email, we've seen this hurt conversions as it overwhelms the hero section of your email.

Often times, we see footer buttons on campaigns generate MORE clicks than the actual body of the email.

Quick Win #3: Use A “Micro-Commit” Pop-Up Form

A micro-commit form is a form that asks for a commitment, such as clicking a button, before asking for the email.

Often times on mobile we see much better results than going straight to the email.

With the micro commit you supposedly lower the barrier of entry for the customer to claim the discount, all they have to do is click the "Yes" button.

Commitment bias is a human psychological phenomenon where someone is much more likely to follow through on an action if they commit to something prior.

This bias is especially evident on these forms.

My favorite email tool for inspiration invited me to review emails live with them on their YouTube 🙂 

This is an action-packed video of my breaking down some 8 figure email marketing emails and strategies.

Email Inspiration Of The Day

Brand:
Beis

Email Design:
https://drive.google.com/file/d/1hgSNEAplMNLa3bj-uF_O1HvtGPovU6UP/view?usp=sharing 

Notes:
I love when brands use screenshots of testimonials rather than adding designs to them.

For some reason they just seem more genuine and authentic when they are taken from the native platform where the reviews are given.

Something great to try would be one of testimonials in the comments on Instagram, which viewers can all connect to

Hero Template #25

This is a cool hero section you can use to even potentially feature a testimonial like in the example provided from Beis above!

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »