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Prepare for Black Friday... TODAY
Max Sturtevant
July 02, 2024
The Inbox Newsletter
Hey it’s Max from The Inbox Newsletter.
We just had the first day of Q3… which means it’s time to prep for Black Friday.
Start Prepping NOW
Q4 is upon us…
It’s about to get real busy lol.
It’s time to lock in.
Your results in Q4 are determined by the work you put in Q3.
Your Q4 results depend on:
Email deliverability
The size of your active email audience
How primed your customer is to purchase
This is exactly what we focused on for this brand that led to them smashing their biggest month by far in Q4 last year.
Juicy Stuff
Email Deliverability
Don’t play any games with deliverability in Q3.
Lock it down and don’t do anything too experimental, your Q4 will suffer because of it.
In Q4 we want to send to our whole list and try to get anybody who has shown interest to buy, so we want to be sure we’re placed in the main inbox!
Your deliverability and inbox placement is dependent on your sender reputation, which is something that is built up over time.
Stop sending to your whole email list now.
Only send to a 30-90 day engaged segment and ensure you’re getting 50%+ opens.
You want to be sure that you’re sending multiple times a week to boost your reputation.
Seems counterintuitive to send MORE to boost reputation.
But you need volume and consistency to look like a reputable sender to Google.
Focus on sending good, educational content that your list would enjoy.
The Size of Your Active Email Audience
The more people on your list, the more ability you have to sell!
Invest now in list growth so people will be there for Q4 sales.
I’d highly recommend getting a great pop-up that can convert 10% of website traffic to subscribers by using an Amped.io form.
They’ll create you a form for free and let you use the platform free for 2 weeks.
(not a sponsor, not paid for promoting them, they just have a really good product that has crushed it for my clients)
Another side of the equation is that we need these people to be ACTIVE.
It doesn’t matter if you get sign-ups now if they have lost interest by Black Friday.
Send educational campaigns 3x per week to keep them engaged and get them ready to buy.
How Primed Your Customer Is
If you run a massive BOGO deal in September, you likely won’t get as many sales in November!
Try to cut down on your sales and aggressive content in Q3 to really foster a positive relationship with the customer.
Get them itching for a sale in Q4.
Overcome all their objections with educational email content now so they’re ready to buy when the time comes.
Keep it light, and trust the long game.
If you are a 7 figure ecom brand and want similar Q4 results to the brand I showed you above, we can help…
Let’s chat for 15-30 mins and I’ll give you our full Black Friday / Cyber Monday Strategy.
Email Inspiration Of The Day
Brand:
Beis
Email Design:
https://drive.google.com/file/d/1eoq4JrvcJ-hC1dcRcNpNaDmCEQ34jRGu/view?usp=sharing
Notes:
Absolutely LOVE this concept in the hero!!!
Essentially this is a bestseller email with a cool spin on it and a customized experience for the customer.
Things like this are what keep a customer engaged and opening your emails!
Mix it up, people like new.
Template of The Day
Hero Template #15
If you want access to a bank of 100 mix and match templates like this equating to over 5,000+ possible email designs, click here »
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here »
PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »