Planning Email Marketing Calendars That Convert

Hey it’s Max from The Inbox Newsletter.

Let’s start planning our email marketing for March!

Campaign Calendar Planning

The actual strategy and topics behind your emails are, in my opinion, more important than the actual emails themselves.

A wise man once said, “you can’t polish a turd”…

Translation: You can’t make money on an email if it’s a topic your list doesn’t care about.

Spend time finding topics you know your list will find engaging!

Below I’m going to attach a mock calendar I have created for Hydroflask for March so you can see what kind of topics and strategies I run.

I always recommend 3-4 email campaigns per week focused on giving value and engagement to the email list.

Let me show you what I mean…

March Email Marketing Calendar (4 Emails/Week + Spring Sale)

Week 1:

✅ March 3 - "Hydration That Lasts All Day"
📩 Showcase TempShield® insulation with real-life scenarios (hiking, working, commuting).

✅ March 5 - "The Science Behind Hydro Flask"
📩 Educate customers on the technology that keeps drinks cold for 24 hours and hot for 12.

✅ March 7 - "Meet Our Community: Real Hydro Flask Stories"
📩 Feature user-generated content and testimonials from adventurers & athletes.

✅ March 9 - "Spring is Calling: Get Ready for Outdoor Adventures"
📩 Position Hydro Flask as the perfect companion for spring hikes, picnics, and workouts.

Week 2:

✅ March 11 - "Sip Sustainably: Our Commitment to the Planet"
📩 Highlight the Parks for All initiative and eco-friendly aspects of Hydro Flask.

✅ March 13 - "Your Perfect Adventure Companion"
📩 Help customers choose the right bottle size/style based on their lifestyle.

✅ March 15 - "Behind the Bottle: How We Design for Durability"
📩 Showcase the craftsmanship and durability of Hydro Flask with a behind-the-scenes look.

✅ March 17 - "Spring Sale is Coming... Get Ready!"
📩 Tease the upcoming sale and build excitement.

🌸 Spring Sale (March 18-22)

🎉 5 Days Only: Exclusive Spring Sale on Hydro Flask!
Each email keeps urgency high while maintaining brand value.

✅ March 18 - "Spring Sale Starts NOW: Upgrade Your Hydration"
📩 Announce the sale + highlight best-selling bottles.

✅ March 20 - "Hydro Flask Must-Haves: Limited Time Offers"
📩 Feature popular spring colors/sizes and why they’re a must-buy this season.

✅ March 21 - "Going Fast! Don’t Miss These Spring Deals"
📩 Showcase top-selling items running low in stock.

✅ March 22 - "Last Chance! Sale Ends Tonight at Midnight"
📩 Final urgency push to maximize conversions.

Week 4:

✅ March 24 - "Hydro Tips: Get the Most Out of Your Bottle"
📩 Share maintenance tips, cleaning hacks, and best practices.

✅ March 26 - "Customer Spotlight: How You Use Hydro Flask"
📩 Feature real customers and their experiences with their bottles.

✅ March 28 - "What’s in Your Bottle? Fun Recipes & Drink Ideas"
📩 Engage customers with smoothie, tea, or coffee recipes perfect for Hydro Flask.

✅ March 30 - "Something Big is Coming in April…"
📩 Tease an upcoming launch, limited edition release, or initiative to keep engagement high.

Boom. Just like that.

Educational emails, community building emails, and a quick sale for spring.

Let me know what you think and if you think this would be a big month for email for Hydroflask!

(I used AI to help me create this calendar… if you want to learn how watch this.)

Email Inspiration Of The Day

Brand:
Nominal

Email Design:
https://drive.google.com/file/d/1_pszmYDtGHRDErtal1YEfbVY6QqesvhL/view?usp=sharing

Notes:
This is how you add a fun twist to an email that could be boring.

Awesome job coming up with a topic (Galentine’s Day Ideas) that would resonate with the customer base.

Then, it is also high converting with button placement and contrast.

Awesome!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Upgrading email design for Stanley

• Get immediate upsells

• 15 email design templates

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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