Non-Discount Email Campaign Topics

Hey it’s Max from The Inbox Newsletter.

Let’s talk about generating email revenue WITHOUT discounts.

… AND Big news in this newsletter if you scroll down 👀

Non-Discount Email Marketing

Anybody can make money with email marketing by throwing around crazy discounts.

Not everybody can make money with email marketing without sending discounts…

And there’s a fine balance and methodology to doing it correctly.

There are a couple main factors that go in to making non-discount email marketing actually work.

First, we need to find and create topics that our customers actually care about and would be interested in reading.

Second, we need to tie in our topics to our products and try to position our brand as a solution to some problem.

And third, we need to use engaging copy and high-converting design.

Today, I’m going to be sharing with you how to solve the first two factors…

50 Non-Discount Email Campaign Topics

Save this list so you can use it next time you’re creating a campaign calendar!

• One Benefit Feature: Pick one benefit from your product and make a whole email just talking about that one thing.

• One Feature: Pick one feature about your product and focus the entire email on it.

• FAQ: Address a frequently asked question in depth to educate and reassure customers.

• What’s Inside: Outline exactly what the customer is getting (e.g., ingredients, materials, add-ons).

• How It’s Made: Share how your product is made to build trust and intrigue.

• How to Use: Show customers how to use the product effectively with tips and instructions.

• Back in Stock: Announce the return of a popular product to create urgency.

• Trending: Highlight products currently performing well.

• Testimonials: Showcase reviews to boost credibility and social proof.

• Us vs Them: Compare your product to alternatives and emphasize your advantages.

• Myths vs Facts: Address misconceptions in your niche and position your product as the solution.

• Blog Promo: Drive traffic to a blog post that provides value or ties into your product.

• Research Study Highlight: Use research to validate the effectiveness of your product.

• Holiday Email: Tie your product to a holiday, real or fun.

• Progress Update: Share recent company milestones or achievements.

• Customer Transformation: Highlight real-life stories of customers who benefited from your product.

• Before vs After: Showcase before-and-after comparisons to demonstrate your product’s value.

• Puzzles/Riddles: Engage customers with brain teasers or fun challenges.

• Note From the Founder: Share personal insights or updates directly from the founder/CEO.

• Gift Guide: Curate a list of products for gifting occasions.

• Treat Yourself: Promote self-care with products designed to pamper or reward the customer.

• Media Publications: Highlight media coverage and press mentions.

• Behind the Scenes: Offer a look at your company processes or team.

• Tips and Tricks: Provide hacks or advice for getting the most out of your product.

• UGC Content: Feature user-generated content like customer photos or reviews.

• Sneak Peek: Tease upcoming products or features to build anticipation.

• Flashback Friday/Throwback Thursday: Share nostalgic content from your brand’s past.

• Staff Picks: Highlight products or tools recommended by your team.

• Brand Values: Reinforce your core values and mission to build trust with customers.

• Customer of the Month: Feature a standout customer and their story.

• “Why We Exist” Story: Share why the brand was created and the problem it solves.

• From Prototype to Product: Show the evolution of your product, from idea to reality.

• Day in the Life: Show how your product fits into a customer’s daily routine.

• Real-Life Scenarios: Highlight specific ways your product solves real, relatable problems.

• User Journeys: Showcase how customers use your product in unique ways.

• Ingredient Spotlight: Highlight a single ingredient or material and its benefits.

• Sustainability in Action: Share specific examples of how your brand is environmentally conscious.

• What’s the Science?: Break down the science behind how your product works.

• Lifestyle Pairing: Offer suggestions on pairing your product with other habits.

• Product Care Tips: Educate customers on maintaining your product for longevity.

• Step-by-Step Guides: Provide actionable, step-by-step instructions for specific uses.

• Beyond the Product: Offer niche-related tips that add value beyond the product itself.

• Style Quiz or Calculator: Help customers find the perfect product fit with an interactive quiz.

• Seasonal Checklist: Provide a seasonal prep checklist with relevant tips.

• Customer Challenges: Encourage customers to complete a 7-day or 30-day challenge.

• Vote on This!: Let your audience vote on upcoming features, names, or designs.

• Interactive True or False: Debunk myths with an engaging quiz format.

• Most Loved Features: Highlight top features your customers rave about.

• Customer Milestone Celebration: Celebrate achievements like “50,000 happy customers.”

• Meet the Makers: Introduce the people behind your product, from artisans to designers.

If you want a breakdown of the non-discount email strategy that has helped me generate over $40 click here.

NEW Product Dropping SOON 😉 

I'm asked all the time if I have an email marketing course...

And I just tell everyone that I give everything away for free... because I do!

But still, people come back to me saying they got overwhelmed with all my content and didn’t know where to start etc etc etc.

That is the exact reason why I created this course, Ecommerce Email Mastery.

This course is everything I've ever taught compiled into the most concise form possible in an order that makes sense and is not overwhelming.

Custom videos, docs, and strategies.

60 lessons inside.

A lot of it is repurposed and updated from past content - but videos inside are new.

Be on the lookout…

Email Inspiration Of The Day

Brand:
Fly By Jing

Email Design:
https://drive.google.com/file/d/1jV2orFD1iDyHFelV3eDRhXsDIb0IR0Td/view?usp=sharing 

Notes:
Great way of using urgency without discounts…

This time of year you want to lean into shipping times and telling people to order their gifts now so they can have them in time for Christmas.

Use this layout!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 40 minute podcast with myself and my Director of Ops talking about email marketing

• New email designs for 6 of your favorite brands

• This brand is breaking all marketing rules

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

• 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

• All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »