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The Most Important Part Of Your Email

Author

Max Sturtevant
June 19, 2024

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

Today, I’m talking about the most underrated but most important part of your email…

You can believe me or not believe me, it’s up to you.

But genuinely I believe that your footer is the most important part of your email.

It’s the only part of your email that is included every single time you send.

Check out the stats on clicks in this client campaign we sent.

This email was a restock for one of their bestselling products.

However, we have 4 general buttons in the footer (which I’ll show you in a bit) that customers can click to go to different parts of the store.

Here were the numbers:

Footer Click Stats

I’m going to keep it real simple for you by giving you the layout and then an example…

  1. Brand Logo

  2. Social proof, icons, or logos of publications

  3. 2-4 general category buttons (MOST IMPORTANT)

  4. Social media

  5. Unsubscribe text

Want 5,000+ Email Design Templates For Yourself? Click Here »

Email Inspiration Of The Day

Brand:
Beis


Notes:
LOOK AT HOW SIMPLE AND EASY THIS IS.

Daily reminder that your emails don’t need to be essays.

They can be literally this simple.

And look at that footer 😍

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »