8-Figure Post Purchase Flow 💰

Hey it’s Max from The Inbox Newsletter.

One of our highest-generating emails is the Post Purchase Flow.

Let’s talk about it.

Purpose of the Post Purchase Flow

Let’s think about the customer and what they’re feeling right after they make a purchase…

• They have the propensity to buy… and are obviously in the mood for it since they just placed an order

• They may be feeling excited for their order

• They could be feeling buyer’s remorse (regret)

We want to address all of these in our post purchase flow to improve the cusutomer experience and potentially get more sales.

Here’s what I like to do…

Email 1 (Immediately After Purchase): Note from the Founder

This is an essential email in your post-purchase flow.

One of the main benefits is that it’s going to remove buyer’s remorse.

People will feel good about their purchase if the founder reaches out and gives a heartfelt thank you.

It makes it seem like their order truly does go a long ways and isn’t just going to a massive corporation.

What we want to do in this email is give our gratitude, offer support if they have questions, and subtly encourage them to place another order.

IMPORTANT - include a link to shop further… this gets an average of a 2% placed order for us and our clients. Easy way to get more sales.

You can even get more orders by adding a PS such as “PS - You can placed another order in the next 6 hours and we’ll do our best to fit it all in one shipment!”

Something like that will get a solid amount of people to add to their order.

Email 2 (One Day Later): Cross-Sell Email

This email is purely about getting another order from the customer.

You can keep this email simple and general if you want.

I wouldn’t overthink it. Make the email 1-3 days after the initial purchase and say “Want to Grab Something Else?” and outline some of your bestsellers.

If you want to be more advanced, you can make specific recommendations.

If someone bought an iPad case and didn’t buy an iPad pen, you can make a custom recommendation encouraging them to buy a pen.

You can make as many custom cross-sells as you want.

Email 3 (2 Days Later): Getting Excited?

Often times, the anticipation for an item is better than actually receiving the item.

This email can be great for the customer experience.

A simple email set 3-4 days after purchase building up hype about their order, maybe giving some brand info, and giving an option to place another order at the bottom.

Email 4 (2-3 Days Later): How to Use / How to Get The Most Out of Your Item

This will vary for the brand, but if it’s a more complex product it’s always a good idea to include a “how to use” email.

Try to strategically place the email right when the customer should be receiving their item (5-7 days after purchase).

Lay out the instructions in a simple email.

If you don’t need instructions, make an email telling them how to get the most out of their new item.

If you sold a clothing / accessory item, show them ways to style it.

If you sold a consumable or beverage, give them a recipe with their item.

You can get creative here.

Email 5 (3 Days Later): Follow Us on Social Media

This is more of a community-building play and not for making sales.

Your buyers are your community, so reach out and get them all in one place.

This email will help build your socials passively over time with people who actually care about the brand.

Email 6 (14 Days Later): Note From The Founder Asking How’d It Go?

A note from the founder asking the customer about how their order went can be great for personalizing the customer experience.

No need to ask for a review in this email.

Just tell them that you hope they loved it and if they have questions they can reply to them email.

This can even save you from receiving bad reviews down the line.

Optimizing Your Post Purchase Flow

One of the biggest levers you can pull with this flow is adding in past campaigns that are educational into this flow as well.

If you have a product highlight email explaining some tips and tricks about your product… add this to the post purchase flow!

Any campaign that does well will also perform well in flows.

Make sure to add them in!

Email Inspiration Of The Day

Brand:
Everlywell

Email Design:
https://drive.google.com/file/d/1vdAKulRWiK3rPw3nubrmoIIdX5Mj8sJo/view?usp=sharing 

Notes:
I love this email idea!

A simple list of 5 reasons you should try the product.

Lists are the easiest way for a customer to skim your unique benefits and this email executes this perfectly.

Such a simple email with nothing crazy going on.

Less complexity in your email —> More clicks!

Template of The Day

Here’s a great list section you can use just like the example email. One of my favorites (so simple!)

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Recent emails from the team (warning they may make you hungry)

• How to execute email segmentation the right way

• Quick 13 minute podcast of me explaining how to make $40M from email marketing relatively fast

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »