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The #1 Pop-Up Form Guide Ever Made (actually)
Max Sturtevant
April 25, 2024
The Inbox Newsletter
Happy Thursday!
It’s Max again, with The Inbox Newsletter.
Another quick one today (for good reason).
A bit too much value to be free here…
Double Your List Growth and Email Marketing Revenue With This Complete Pop-Up Form Training
I created this new massive document on pop-up forms to get yours converting at 10%+.
Why is this important?
If your welcome flow does $10k/mo on a 5% form (5% of website viewers entering the welcome flow)…
Then, doubling your form to 10% would result in 2x more people entering the welcome flow.
In turn, monthly revenue goes from $10k-20k.
An extra $10k/mo with a measly pop-up form.
This applies to any revenue level.
What’s Inside?
Full 52+ page form training guide
9 Common mistakes with pop-ups and how to overcome them
5 Step process for creating effective forms
4 full video trainings and tutorials
Top 7 best A/B tests to run
FREE Swipe File with 29 high-converting pop-ups
As an email list member, you get it free.
Before it gets published anywhere.
Email Inspiration Of The Day
Brand:
Casely
Notes:
Casely is one of my favorite email brands in the game…
This layout they used is simple but has a ton of life in it.
The headline is super strong, copy is short and punch, the graphic subheadline stands out “Shop This Look”, and the product section is smooth.
One thing to make this email convert better…
Any guesses?
After the products at the bottom, there should be a “Shop All” button.
This way, people can click if they want to keep browsing.
Easy addition that wouldn’t throw off the design and will pick up a ton of extra revenue.
A/B Test Result of The Day
Variation A (top):
Pop-up form with a a micro commit “Do you want 15% OFF?” and yes or no buttons leading to email opt in.
Variation B (bottom):
Pop-up form with a quiz “What problem are you trying to solve?” with 4 options to choose from, leading to 15% OFF reward.
Insights:
This is our initial pop-up test for this brand and it’s showing some promise, already starting at 7%ish opt-ins.
One of the biggest levers you can pull with your forms is the style of form.
We started with a micro-commit vs a mini-quiz in the platform Amped.
The quiz is getting higher email and sms opt-ins while collecting important info on the customer we are passing to Klaviyo.
Give these quizzes a shot!
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you’re an ecom brand doing over $50k per month interested in working with my full stack email marketing agency, book a call here.