January Email Strategy Planning

Hey it’s Max from The Inbox Newsletter.

New year, new opportunities.

Let’s clear out some winter inventory and set the tone for the year ahead with a banger email campaign strategy.

Email Campaign Calendars

A well put together email campaign calendar ensures your audience stays engaged while driving consistent revenue.

A strategic email calendar will:

Keep your list engaged without overwhelming them…

Provide a balanced mix of value, promotion, and storytelling…

Help build momentum for upcoming product launches and events…

Setting Goals and Strategy

Let’s run through the example of Hydroflask and how I might want to plan their calendar.

There are 4 main goals we want to achieve:

• Engagement: Reconnect with the audience after the holidays.

• Revenue: Clear out inventory with promotions.

• Education: Position Hydro Flask as the go-to brand for style and hydration in the new year.

• Brand Building: Share user-generated content / highlight eco-friendly goals.

Types of Emails to Send in January

1. Welcome Back Emails (2 emails)

   • Kickstart the month with personal messages.

   • Example: “New Year, New Hydration Goals!”
     Include tips on staying hydrated and showcase your bestsellers.

2. Promotional Emails (5 emails)

   • Push sales for winter items or bundle deals.

   • Example: “Winter Clearance – Save Up to 30% on Select Bottles!”

3. Educational Content (3 emails)

   • Focus on hydration tips, fitness resolutions, or sustainability.

   • Example: “5 Tips to Stay Hydrated and Crush Your Fitness Goals in 2025.”

4. Social Proof/User-Generated Content (2 emails)

   • Build trust by sharing reviews or stories from real customers.

   • Example: “Why Thousands Swear by Hydro Flask for Every Adventure.”

5. Product Highlights/New Arrivals (2 emails)

   • Spotlight your bestsellers or introduce new products for 2024.

   • Example: “The Ultimate Travel Companion: Check Out Our New Tumbler!”

6. Reactivation Campaigns (1-2 emails)

   • Target inactive subscribers with exclusive offers.

   • Example: “We Miss You! Here’s 20% Off to Get You Back on Track.”

7. Last-Minute Flash Sale (1 email)

   • Create urgency with a one-day-only deal to close out the month.

   • Example: “One Day Only: 25% Off All Insulated Bottles!”

Example Minimal January Email Calendar for Hydro Flask

Tips for Execution

• Balance Frequency: Send ~2-3 emails per week minimum to keep engagement high without fatigue.

• Segment Your List: Only send emails to active email subscribers, avoid sending to people who haven’t opened in months.

• A/B Test: Experiment with subject lines, CTAs, and imagery to optimize engagement.

• Measure and Adjust: Use click rates and revenue data to refine your February calendar.

Email Inspiration Of The Day

Brand:
Beis

Email Design:
https://drive.google.com/file/d/1TRE2oorXEsKaiMivsxBPsfDroqSrxA_C/view?usp=sharing 

Notes:
Hopefully you have one of these emails planned ASAP.

Giftcards are super key this time of year for the holidays.

Love how simple this email was kept, and focused on the benefit of providing for the picky person.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• My favorite ecom tools

• How to fix Alo’s email marketing

• Every method for growing your email and sms lists

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

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