IMPORTANT PSA

Author

Max Sturtevant
October 25, 2024

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

I have a very important Public Service Announcement I need to make clear about email marketing.

This will hopefully make your life easier and a lot less stressful.

Stop focusing on the extra sh*t!

I have a private email marketing community of 641 members where anyone can ask questions or send email reviews and I respond every weekday morning to all questions.

I get a lot of questions about some crazy stuff… advanced email strategies and tactics I haven’t even heard of… from people just starting with email marketing.

Now, I've worked inside over 100 different 7-8 figure brands.

After working in that many accounts you start to notice what the winners are doing and what the losers are doing.

Let’s start with the losers… What are the losers doing?

The losers are the ones asking about what advanced cross-sell or extra flow they need to add to their 27 different flows they have live right now.

What are the winners doing?

They’re focusing on the basics. Dialing in their core flows. Staying consistent with email campaigns. Delivering high-quality content. And continuing to provide excellent customer service and product fulfillment.

The basics genuinely carry 80%-90% of the results.

You have NO BUSINESS asking or trying to nail a strategy for advanced segmentation or advanced flows if you don't have the basics dialed.

What Are the Basics?

  • Sending 2-3 email campaigns per week minimum (no crazy segmentation, just the general 90 day engaged list)

  • Good pop-up form converting 6%+ of site traffic into subscribers

  • Core flows

    • Welcome flow (minimum 3 emails)

    • Site abandon flow (1 email)

    • Browse abandon flow (minimum 3 emails)

    • Cart AND checkout abandon flows (minimum 3 emails)

    • Post purchase flow (minimum 1 email thank you message)

That's it.

This is your sign to stop stressing about the extra shit.

Your results SUFFER every day you are wasting your time and mental effort coming up with advanced strategies. Stop it.

Nail the basics, then build off of the basics.

I have this video of me auditing a $300k/mo brand’s Klaviyo account.

I share my screen and talk about what are the high levers they need to change to ad $50k/mo in email revenue.

Would recommend you watch it.

Email Inspiration Of The Day

Brand:
IceBarrel

One thing I love are the MASSIVE buttons lol, so big even a blind person can click them.

Then, I love how easy the 4 steps are at the bottom, clearly laying out what the steps are for the customer.

Banger

Bridge Section Template #19

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

  • 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

  • All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »