I just pulled $200,000/mo out of thin air for this brand with email marketing

Hey it’s Max from The Inbox Newsletter.

I guess people actually do buy from emails?

I just pulled $200,000/mo out of thin air for this brand.

Here's the full, unfiltered breakdown👇

Context and Background

So this brand had heard around the block that you can make a lot of money with email…

Which for them was underperforming.

They were pulling $20k/mo from email -> 6.27% of total revenue.

No email campaigns.

Landing in the spam folder.

Very low list growth.

Almost no automations.

This got me excited 🤪

They worked with an agency and they struggled to get the right brand voice and design.

They were very skeptical of working with us for this reason, thinking we wouldn’t get their styles down.

So I gave them a 30 day full money back guarantee (spolier alert - they didn’t use it)

We moved forward.

Got to work. And crushed.

The Process For Scaling Their Brand

Analyze (Days 1-7)

• Full brand and marketing analyzation

• Thorough Klaviyo audit

• Building automated flow email lifecycle strategy with 40-60 emails

• Build a segmentation and deliverability plan

• Construct the campaign calendar equipped with 3-4 email campaigns per week

Create (Days 7-45)

• Building new subscriber acquisition systems and upgrading pop-up forms with initial A/B tests

• Creating all email flows with 40 emails across 8 different triggers

• Write, design. and implement emails following the deliverability protocol and campaign calendar from the Analyze Phase.

Elevate (Days 45+)

• Continued Execution with 3-4 email campaigns per week, new flow buildouts, and introducing strategic partners and softwares to add fuel to the email fire

• Ongoing optimization with a minimum of 3 A/B tests live per week across flows, pop-ups, and campaigns.

• Ongoing analyzation and reporting, with in-depth weekly breakdowns and monthly stat deep-dives using our custom-built Klaviyo API reporting software.

🔓 Major Unlock #1: List Growth

One of our first action items was to improve the pop-up forms which we're only converting 3.4% of website visitors into subscribers.

If we could improve this rate, we could skyrocket list growth as well as give weary site visitors information over email they need to convert.

Immediately we took this form from 3.4% on mobile to 6.8%, resulting in a double in welcome flow revenue to $26.8k.

We continually are A/B testing our pop-up forms to try to optimize the amount of people joining our emails list.

We've added 39,000 net new engaged email list members.

It's important to note with our content we are keeping unsubscribes as low as possible to retain our list members that we worked so hard to get.

The numbers and boost in subscribers speak for themself.

🔓 Major Unlock #2: Building an Automated Email System Backend

Flows are the automated emails that fire whenever someone takes an action on your site or with your emails. Over our time we've built over 60 automated emails that generating $100,000/mo+ and rising.

We have set up and are continually optimizing:

• Welcome Flow

• Site Abandon Flow

• Browse Abandon Flow

• Cart Abandon Flow

• Checkout Abandon Flow

• Review Request Flow

• Replenishment Reminder Flow

• Winback Flow

• Sunset Flow

As we continue to add on and optimize, we continue to add revenue over time. Flows are an iterative process that is always being changed and optimized.

Major Problem - Deliverability 🚨

This brand hadn't warmed up their domain properly, so we were landing in the spam.

We cleaned some things up, left the high-engaging flows from above on, and had to slowly increase volume.

This is where campaigns come in and the magic happens...

🔓 Major Unlock #3: Scaling Email Campaigns

We started sending emails 3-4 times per week to different parts of the email list to keep the list engaged and get consistent revenue coming in.

We had to be very careful with who we were sending and what we were sending because our deliverability wasn't good to start, and we needed to build up our reputation.

We created lists of varying sizes based on email engagement, website activity, and purchases.

Starting small with lists, we slowly opened things up as we started to build up an email community of active openers. At the same time the flows are firing and we're getting engagement on that front.

Our email reputation began to build as we got to the spam folder less and less.

Now we're at the point where we're sending emails to 30,000 people and generating $10,000+ with singular emails.

These Results Could Be Yours If You Work With WellCopy

Our full service email marketing service will blow your ecom store the f**k up.

This is just one of 100+ success stories.

There’s a reason we have a 95% client retention rate.

Find out for yourself why that’s the case.

I just reopened my calendar for limited spots, so you can speak directly with me (not some random salesman).

Let’s chat.

Book A Call And Start Scaling My Ecom Brand »

Email Inspiration Of The Day

Brand:
Fellow

Email Design:
https://drive.google.com/file/d/1fSey_ttnA9IODJSu_vSOzfR6q6GEevAi/view?usp=sharing

Notes:
Super awesome concept showing the brand background and timeline!

Love how they show everything and make an engaging email for their list.

Bravo.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• My favorite email I’ve received in awhile

• This brand is breaking all marketing rules

• A simple but effective email flow

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »