How to Execute Email Marketing in 4 Hours Per Week

Hey, it’s Max from The Inbox Newsletter.

If you’re running an eCommerce store and feel like you “don’t have time” for email marketing, this one’s for you.

Here’s the truth:
You don’t need 20 hours a week. You can drive serious revenue with just 4 focused hours.

Here’s how to make every minute count.

Hour 0-0.5: Plan Your Campaigns

Why It Matters:
Most people waste time figuring out what to send at the last minute. The strategy / idea behind your emails is what drives the most revenue, so you can’t rush this…

Plan once, and execution becomes easy.

What to Do:

• Go through your past emails from the past 30-90 days and take note of what emails and angles produced the most clicks and revenue

• Look around reallygoodemails.com and milled.com for inspiration

• Use a Simple Recurring Framework: Plan 3 campaigns per week with a regular schedule:

  1. Mondays: Product Highlight: Showcase a product’s benefits and features.

  2. Wednesdays: Customer Story/Testimonial: Build trust and social proof.

  3. Saturdays: Educational Content: Share tips related to your products (e.g., “5 Ways to Style Your New Sneakers”).

  4. OPTIONAL: Add urgency or offer within those emails if you are running a sale.

Use a basic spreadsheet or tool like Airtable to map out your campaigns for the week.

By the end of Hour 1, you know what you’re sending and when.

Hour 0.5-1.5: Write 3 Emails

Why It Matters:
Writing doesn’t have to take hours if you stick to proven formats and use ChatGPT.

We don’t need to write essays in our emails (customers don’t want to read that)… just short, quick, punchy copy.

What to Do:

1. Pick One Goal Per Email: Don’t overwhelm readers with too much info.

2. Use a Plug-and-Play Structure:

   • Headline: “John, don’t miss this [product/offer].”

   • Hook: State a benefit or address a pain point in 1–2 sentences.

   • CTA: (e.g., “Shop Now,” “Learn More”).

   • Body: Keep it short, visually clear, and focused on one message.

   • CTA: End with ONE clear call-to-action (e.g., “Shop Now,” “Learn More”).

3. Templates Are Your Friend:

   • Write a basic template for product highlights, urgency emails, or content updates.

   • Reuse and tweak it each week for efficiency.

Write once, reuse often. Keep it simple.

Hour 1.5-3: Design & Schedule

Why It Matters:
Designing and scheduling all your campaigns at once saves mental energy and time.

What to Do:

1. Look around reallygoodemails.com and milled.com for inspiration

2. Find an email you like to replicate,

3. Use Simple Tools: Use tools like Klaviyo, or Figma for clean, consistent designs.

   • Keep it light: Clean header, product image, and a CTA button.

   • Stick to your brand fonts and colors (no overthinking).

4. Batch Your Scheduling:

   • Schedule all 3–4 campaigns for the week in Klaviyo.

   • Send at least 1-2 morning campaigns (8–10 AM) and test a mid-day send (5–7 PM).

PS - My email design templates will make this process A LOT faster…

Hour 3-4: Analyze & Optimize

Why It Matters:
You don’t improve what you don’t measure. Having 30-60 minutes ACTUALLY set aside will force you to do it.

Look BEYOND campaigns… click around your flows, pop-up form, etc

See what you can find.

I still set time aside every week to just aimlessly click around Klaviyo to see what insights I can find… you’ll be shocked with how much you can learn.

What to Do:

1. Review the Week’s Results:

   • Open Rate: Above 40%? If not, tweak segmentation and subject lines.

   • Click Rate: Above 1%? If not, simplify your CTA.

   • Revenue: Which email generated the most sales?

2. Make Adjustments:

   • Test a different subject line style next week (e.g., curiosity vs. urgency).

   • If clicks are low, simplify the email design and CTA.

3. Take Notes:

   • Write down what worked (and what didn’t) so you can adjust in future weeks.

I have a video coming out in the next couple weeks going more in-depth on this process, so be on the lookout!

Email Inspiration Of The Day

Brand:
Homethings

Email Design:
https://drive.google.com/file/d/1Bw0HY7XvLuNKx3AnKM9ky_PIrANjDYm_/view?usp=sharing

Notes:
It’s not too late to send a gift yourself campaign!

These are some of my favorite ones to do… they have converted well this time of year.

Also, love the creativity of the CTA with the little mouse click.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 4 banger email designs

• Forbidden Subject Line hack

• The key to success

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »