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Grow Your Email List on Autopilot
Max Sturtevant
January 10, 2025
The Inbox Newsletter
Hey it’s Max from The Inbox Newsletter.
Pop-up forms.
These can literally double your list growth and your email revenue with just a few simple tweaks.
I don’t want to waste any time because this is too important.
The Case for High-Converting Pop-Ups
Without an effective pop-up form, most of your ad-driven traffic visits your site, browses, and leaves without buying.
That’s wasted opportunity and wasted ad spend.
When optimized, pop-up forms let you:
Capture leads from visitors who aren’t ready to buy yet.
Nurture and convert them through email marketing.
Lower your cost per acquisition by maximizing the ROI of your traffic.
Real example:
One of our brands increased its pop-up conversion rate from 2.5% to 8.75%. This simple tweak turned 750 monthly email signups into 2,625.
And their Welcome Flow revenue jumped from $7,000 to $25,000 per month!
How to Optimize Your Pop-Up Forms
1. Nail the Offer
The offer is the most important element of your pop-up. Ask yourself: Would I give my email for this?
Under $100 AOV? Offer a percentage off (e.g., 10% off).
Over $100 AOV? Offer a dollar discount (e.g., $25 off).
Test unique incentives like free shipping, exclusive access, or a giveaway.
Try a “Mystery Discount” to see if it improves opt-in rates
2. Design for Impact
Your pop-up needs to grab attention without overwhelming users:
Big and Bold: Cover at least 75% of the screen.
Less Is More: Use under 10 words of copy, and make your offer the focal point.
Avoid Clutter: Too many colors, images, or text will confuse users.
3. Optimize Timing
Your pop-up should appear neither too soon nor too late.
Ideal Delay: 4–12 seconds after a visitor lands on your site.
Exit-Intent Pop-Ups: Don’t use them… they have firing issues which can hurt the customer experience.
4. Simplify the Process
The fewer steps, the better.
Ask for One Input: Start with just the email address. You can ask for more info (like SMS) after they’ve signed up.
Instant Loading: Avoid slow-loading pop-ups by compressing large images.
5. Test and Iterate
You’ll never get it perfect on the first try, but that’s okay. Regular testing helps you inch closer to higher conversion rates.
A/B Test Ideas:
Time delays (e.g., 4 seconds vs. 8 seconds).
Offer types (e.g., percentage vs. dollar discounts).
Form design and layout.
Follow this guide for exact step-by-steps and examples:
Email Inspiration Of The Day
Brand:
Lemme
Email Design:
https://drive.google.com/file/d/1TMlbH8fx_Txk9dzPiArEDVDoLwzh-K4Y/view?usp=sharing
Notes:
Tie your products into your customer and the new year!
Great example here from this brand.
Clean design, clear calls to action, and relevant copy and topic.
Template of The Day
Product Section Template #28
If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here »
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »
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Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »
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