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Generate Big Moneys w/ Full Margins
Max Sturtevant
March 28, 2024
Let’s make some money
Hello again, Max with The Inbox Newsletter.
We all like big moneys
That is what I’ll be going over today.
Generate big moneys, and retain big moneys by not using discounts.
There are 4 key points we need to go over.
Volume, Variety, Microtopics, and Positioning.
Volume
We must be sending 3-4x per week.
I’ve done 2 years of testing on this so you don’t have to.
Sending 1-2x Per Week
| Sending 5-7x Per Week
|
With 3-4x per week we notice less unsubscribes, more engagement, and people look forward to the emails.
This allows you to always be top of mind while at the same time maintain a healthy relationship.
Variety
People love variety in both design and topics.
Whenever a customer opens a pretty email, they get dopamine and a positive reward for opening the email.
Therefore, they look forward to your emails.
Do NOT templatize your design for this reason.
Nobody wants to receive the same template over and over again.
Having variety in topics is just as important.
Saying the same things over and over again will prevent people from wanting to open your emails.
People need new.
Mix it up, try new things, and use many different “Microtopics” to allow you to create unlimited content.
Microtopics
Micro topics are small little sub topics of information on your industry, your process, and your product.
Rather than create a whole email on “Our Ingredients”, you can create 10 Microtopic emails focusing on individual ingredients.
Rather than creating a whole email on frequently asked questions, create separate emails for individual FAQs.
This allows the customer to digest the information easier (it’s easy to remember one point rather than 10).
Focus on one specific point in each email you want the customer to take away.
People are only going to be on your email for 3-5 seconds, so you have to make your information clear and concise.
Positioning
In all of our Microtopic campaigns, we want to subtly promote our product.
If you are doing a topic on a problem in the industry, you want to give a point or two on what your product does that solves it.
We don’t want to hard sell here, because that will increase sales resistance.
We want to give the customer the illusion that they are making the decision for themself.
When in reality, we’re making it clear that there’s one logical decision - buying our product.
This will allow you to always get warm traffic to your site and products.
Email Inspiration Of The Day
Brand:
Bloom
Notes:
Look at how simple this design is.
We’re not overwhelming the reader at all.
This brand wanted to get one point across —> Customers love our product and are willing to endorse it publicly on social media
Quick, clean, and easy to follow.
If you get longer testimonials you can create a whole email just outlining one.
But in this case they chose 3 quick ones and made the email just as effective.
And of course, a subtle product promotion.
A/B Test Result of The Day
Variation A (Left):
Longer form text-based email
13 lines of text
Variation B (Right):
Shorter form text-based email
5 lines of text
Notes:
Wow, ridiculous results on this browse abandon email for a client.
3.5x in placed order rate off of a 4,000 member sample size.
Shorter, quick text based emails are the way to go for something like an abandonment email.
Grab their attention by saying they left something behind and ignore all fluff.
Impactful stuff.
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Until next time, cheers!
Max
PS - New YouTube video out on the Welcome Flow… go watch here