Email Welcome Flow Strategies That SELL

Hey it’s Max from The Inbox Newsletter.

I want to get a point across that you may not understand yet…

Every strategy is different! Even for your Welcome Flow.

Finding The Right Welcome Flow For You.

The truth about email marketing is that everything works…

It depends on the brand on what is the most optimal strategy.

I will be helping you find the optimal welcome flow strategy for your Welcome Flow.

Some brands need more education, which will entail a longer email welcome flow.

Others need fast impulse purchases, where a shorter email welcome flow with more urgency may be more optimal.

I have used all types of welcome flows, but my most used ones are the below:

Option 1: The 3-Email Welcome Flow (Minimal Effort, Maximum ROI)

This is perfect for brands that need a lean, straightforward introduction to their audience w/ heavier urgency and impulse purchases.

Email 1: The Welcome + Incentive Delivery

• Purpose: Deliver your promised discount or incentive while introducing your brand.

• Content Highlights:

  • Clearly state the discount or offer.

  • Showcase 2-4 bestsellers.

  • Briefly introduce your unique selling proposition.

Email 2: The Brand Story

• Purpose: Build trust by telling your story.

• Content Highlights:

  • Share how your brand was founded and its mission.

  • Add a personal touch (e.g., a founder’s photo).

  • Include a subtle reminder of the incentive.

Email 3: Urgency + Conversion

• Purpose: Push those on-the-fence subscribers to take action.

• Content Highlights:

  • Introduce urgency with a deadline for the incentive.

  • Add social proof (testimonials or reviews).

  • Include a clear, direct call-to-action (CTA).

Option 2: The 5-Email Welcome Flow (Balanced Approach)

For brands with more resources, this flow goes deeper into building trust and conversion potential down the line.

Email 1 & Email 2: Same as above.

Email 3: Product Highlight

• Purpose: Showcase your standout products.

• Content Highlights:

  • Highlight a single product category or bestseller.

  • Focus on benefits and use cases.

Email 4: Social Proof + Value

• Purpose: Reinforce credibility.

• Content Highlights:

  • Include glowing testimonials or user-generated content.

  • Mention any media coverage or awards.

Email 5: Last Chance Urgency

• Purpose: Create FOMO.

• Content Highlights:

  • Emphasize the deadline for their discount.

  • Use bold visuals or a countdown timer.

  • Provide an easy path to shop now.

Option 3: The 8-Email Welcome Flow (High-Impact Nurture)

Designed for brands wanting to leave no stone unturned.

This flow ensures every customer touchpoint is covered while also introducing enough urgency at the back of the flow.

Email 1–Email 5: Same as in Option 2.

Email 6: Competitor Comparison

• Purpose: Highlight why your brand is the better choice.

• Content Highlights:

  • Create a direct but subtle “us vs. them” comparison.

  • Focus on your unique advantages, such as sustainability, pricing, or quality.

Email 7: Community & Brand Love

• Purpose: Build emotional connection.

• Content Highlights:

  • Share details about your community or customer support initiatives.

  • Highlight your social media or loyalty programs.

Email 8: Personal Touch Follow-Up

• Purpose: Reach out one last time with a personal tone.

• Content Highlights:

  • A text-based email from the founder thanking the subscriber.

  • Reiterate the discount (if still available).

  • Offer a direct line for questions or concerns.

The choice of strategy depends on your resources and goals.

Whether you go for the simplicity of three emails or the comprehensive nature of eight, the key is testing and iteration.

Try all variations if you have the time!

Email Inspiration Of The Day

Brand:
Cometeer

Email Design:
https://drive.google.com/file/d/15AVC8fJMvmKFnxx9b6zP9F0P3XEYQfbh/view?usp=sharing 

Notes:
Creative idea for an email campaign!

When you can come up with holidays or themes that are specific tp your brand or industry… do it!

Also, notice the button placement on this email. At the top where customers can easily click.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Create effective designs quickly

• Unethical marketing trend blowing up

• Hormozi’s advice on when to send emails

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »