Email Marketing FAQs

Hey it’s Max from The Inbox Newsletter.

I get the same questions about email marketing and my agency all the time, so I’m answering them all right here.

Let’s get into it. 🚀

Why Is Email Marketing Essential Right Now?

• Ad costs are rising (and won’t go down).

• Conversion rates are declining due to increased competition.

• Email = 44x ROI, instant access to your customer base.

• Your email list is an owned asset—no platform can take it away.

• Top brands make 40%+ of revenue from email.

If email isn’t a core revenue channel, you’re leaving money on the table.

Why Work with an Agency Instead of Doing It In-House?

Running email marketing properly takes a full team—strategist, copywriter, designer, builder.

Hiring all of them in-house? Expensive.

WellCopy handles everything for you: strategy, copy, design, sending, reporting—without the overhead of an internal team.

What Does WellCopy Do?

✅ Pop-up form management (to maximize list growth)
✅ Email flows setup & optimization (automated revenue)
✅ 2-4+ email campaigns per week (consistent sales)
✅ Ongoing A/B testing & optimizations

You’ll never have to open Klaviyo again, we own your email marketing.

Is WellCopy Any Good?

We have a ridiculous amount of case studies. There’s a reason over 60 7-8 figure ecommerce brands just us actively to run their email marketing.

Yes, we are good.

How Is WellCopy Different from Other Agencies?

🚀 We’re not just an agency, we act as your in-house email team.
📞 Daily communication so you’re always in the loop.
📊 Guaranteed ROI. If we don’t hit the revenue goals we set for your brand, you don’t pay.

What Do WellCopy Emails Look Like?

Clean, high-converting, and on-brand. Every email is:

✔️ Designed for mobile-first conversions
✔️ Crafted for inbox placement & deliverability
✔️ A/B tested for continuous improvement

Want to see real examples? Book a call and we’ll walk you through them.

Who’s Working on My Brand?

Your account will have a full team:
🎯 Senior Account Manager (strategy and performance)
🤝 Account Manager (communication and day-to-day)
✍️ Copywriter (write copy)
🎨 Designer (design emails)
⚙️ Klaviyo Technician (email builder and Klaviyo manager)

You’re getting real experts, who work full time… not outsourced freelancers.

How Many Emails Do You Send?

📩 Minimum 2-4 campaigns per week
🔄 8+ automated flows with 30-50 emails

Enough to drive consistent revenue without overwhelming your list.

What Do the First 30 Days Look Like?

🔍 Analyze (Days 1-7) – Klaviyo audit, deliverability fix, strategy built, email roadmap
✍️ Create (Days 7-45) – Pop-up forms, flows built, campaigns started, first results
📈 Elevate (Days 45+) – More tests, scaling, revenue ramp-up

What Results Can I Expect in the First 30-60 Days?

Most brands see a 20-40%+ revenue increase within 60 days. Some brands double their email revenue.

How Often Do You Send Updates & Reports?

✔️ Weekly performance updates
✔️ Biweekly deep revenue reports
✔️ Monthly strategy reviews
✔️ Slack access for real-time questions

How Often Do We Meet?

We adjust based on your needs. weekly, biweekly, or monthly strategy calls.

Is There Automated Reporting?

Yes! We track and send real-time revenue & engagement reports every Monday!

How Much Does WellCopy Cost?

Pricing is custom based on the work needed for your account, cheaper than the price of even one in-house employee. You can expect to pay a few thousand dollars per month.

We work on a flat monthly fee and no binding period. Same cost every month and you can cancel any time.

Want to See If We’re a Fit?

🔗 Book a call here—we’ll:
✔️ Audit your email marketing for free
✔️ Show how we’d scale your revenue
✔️ Answer any other questions

Email Inspiration Of The Day

Brand:
Feals

Email Design:
https://drive.google.com/file/d/16dXc-gU75Z6QH47W-_vb33aQP9Hp_8ew/view?usp=sharing

Notes:
Awesome “What’s Inside?” email here.

Button at the top of the email and simple infographics throughout.

Great copy too!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Alex Hormozi on email marketing

• New shift in ecom

• Making Ray Ban $1,000,000

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »