Email Frequently Asked Questions

Hey it’s Max from The Inbox Newsletter.

Let’s talk about some FAQs about my agency, WellCopy.

Black Friday craziness is over… and you may be looking for a long-term email partner.

That’s what we’re here for!

Why is email marketing important for my ecom business right now?

Ad costs are rising (and they aren't going down).

Ecommerce brands are having to pay more than ever before to get site traffic.

However, at the same time, conversion rates on ecom stores are going down….

Why? Exponentially increased competition. New ecom stores are popping up every day thanks to Shopify and dropshipping. Customers are going to your site for a quick peak then jumping to check out one of the other thousands of brands in your niche.

Increased ad prices + lower conversion rates = lower profit.

Retaining your margins in the frontend and backend the #1 most important focus for surviving in this market.

The brands who utilize strategies that focus on high profits will be here for 5 years or longer.

• Email is the cheapest form of marketing on the planet (44x average ROI)

• It's instant access to your customer base (people who already know, like, and trust you)

• Email is used every day by 88% of Americans

• Email allows you to educate customers and hit them with different touch points through a different channel

• Your email list is an asset that can't be shut down or taken away from you

• Top brands are generating 40%+ of their total ecom revenue from the email channel

Why should I work with an agency?

You're a successful ecom owner, you're no dummy. You know email is important.

You KNOW that you should be doing these things…

Things like:

• Having a strategic email schedule in place based on prior performance reviews

• Working weeks in advance on emails

• Running consistent a/b tests

• Mixing in a good balance of value based and promotional emails

• And making engaging email designs with high-converting copy…

However, your in-house team is just capped in both time and email knowledge.

In-house email teams are tough to come by, and they’re expensive…

To run an effective list you need:

• Email strategist lead (the brains)

• Copywriter

• Designer

• Builder

ALL with niche experience in email marketing.

Paying full time salaries for all of these positions isn’t reasonable for most brands.

With big-picture stuff like product development, inventory, customer acquisition, customer support, etc all at the top of the mind… email inevitably gets put on the back-burner leading to underperformance and a massive opportunity for growth.

By hiring a premier agency that actually cares and will take ownership of your growth, you get all of these positions filled for you for a fraction of the price of a single in-house employee.

What Does WellCopy Do?

We handle everything that has to do with email.

Our goal is for you to never have to open up your Klaviyo account, worry about results, or feel out of touch with your email strategy and performance.

With us, you can be 100% confident that you have a team using best practices on your account to scale your brand profitably.

• Pop-Up Form Management

• Email Flow Setup and Optimization

• Email Campaigns 2x-4x Per Week (Minimum)

• Ongoing A/B Testing and Optimization

• Overall Ecom Growth Consultants

Is WellCopy Any Good?

Every agency will tell you they're the best in the game.

So I'll just lay out the facts and some of the numbers…

• There's a reason we are the fastest growing email partners in the ecom space

• There's a reason we have a 95% client retention rate

• There's a reason our client average revenue from email is 41%

You can check out our case studies here.

Who is working on my brand?

Senior Account Manager:
Your Senior AM is responsible for overall strategy, direction, and management of your brand's email and retention strategies. All of which on our team have over 4 years scaling ecommerce brands through email in management positions (they are badass). They will be present on every call and oversee everything high-leverage in the account.

Account Managers:
Your AM is your day-to-day contact doing most of the work on the account. They outline every email, the strategy, and management of the Copywriter, Designer, and Klaviyo Technician. AMs will be updating you through the week on updates and results. They will also be making all revisions on emails and making sure emails are passing quality checks and are up to your standards. Each of which has over 2 years experience scaling ecommerce brands exclusively through email.

Copywriter:
Your Copywriter does exactly as it sounds… Write your copy! All of our copywriters are from the US or the UK and are native English speakers with a knack for writing creative and high-converting copy.

Designer:
Your Designer designs all your emails and are truly the best in the industry. Every designer on the team has at least 5 years of graphic design experience with a focus on UI/UX.

Klaviyo Technician:
Your Klaviyo Technician is responsible for uploading emails flawlessly into Klaviyo with speed, as well as optimizing emails for deliverability. If there are any Klaviyo issues, they dive into the nitty-gritty and communicate with Klaviyo Support or any other experts needed to consult any issues.

We’ve generated over $40M from email and work with the fastest growing 7-8 figure ecom brands in the space.

I just reopened my calendar for the first time in over a month and a half.

If you want to chat with me directly, book a call here.

Email Inspiration Of The Day

Brand:
Feals

Email Design:
https://drive.google.com/file/d/15g7uTY54RJp2Dh_3S5tbajR0qatsSQCW/view?usp=sharing

Notes:
This brand is slowly becoming one of my favorites in the space.

Love how simple their emails are but with an elegant feel / design.

These simple emails are what get your customers to convert by not overwhelming them.

Template of The Day

Quick and simple bridge section to display your benefits!

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Don’t make this mistake with text based emails

• Make sure this Klaviyo setting is clicked off

• What is good company culture?

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

• 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

• All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »