Copy and Paste BFCM Schedule 📆 🛍️

Hey it’s Max from The Inbox Newsletter.

Black Friday is officially 11 weeks away…

Are you prepared?

You’re about to be!

BFCM Makes or Breaks Your Year

You're likely going to be spending a sh*t ton on ads, as you should.

So will your competition and everybody else competing for ad spots.

I'm anticipating unusually high ad prices this year.

Which makes it even MORE important to have your email systems dialed… as it’s your cheapest form of marketing and easiest access to the people who already know, like, and trust you.

Our 8-Figure Proven Strategy

I’ve rolled out this exact strategy for my 8-figure brands and each year we’ve had a record breaking year.

This is how we do it…

3 Different Offers

We have 3 main events we want covered; Early Access, Black Friday and Cyber Monday.

We do this to add novelty for the customer and keep their interest through the 2 week period. If you just run 20% OFF for the full period people will get bored and stop opening your emails.

And with one offer they’re way less likely to make multiple purchases. Whereas with 3 different offers your repeat purchase rate shoots up.

Early Access: This offer should be the lightest of the three, but it should be unique. We want to incentivize purchases here by focusing on Guaranteed Access to bestsellers and fastest shipping. Shipping gets crazy on BFCM purchases so lean in on the peace of mind. Example: Up to 30% OFF selected bundles.

Black Friday: This should be your biggest offer for obvious reasons. Make it easy to understand for the customer. They’re getting TONS of offers so it’s easy to get overwhelmed, make it easy for them. Example: 30% OFF everything.

Cyber Monday: Cyber Monday should clean everything up. Typically I recommend going in and making custom offers based on items in your store and making it seem like the biggest deal. Example: Up to 50% OFF selected items (apply discounts auto on your store for selected items).

Email Schedule for BFCM

We go pretty crazy for BFCM on email…

We want to have EXTREME frequency because every single brand under the face of the Earth will be sending emails at this time.

After 1-2 hours from your email send your email will be completely buried in your customers’ inbox…

We want to be at the top of the inbox as much as much as we can… FREQUENCY.

This means daily emails for a 1.5 week period and 2-3 emails on big days.

This is the schedule we will be running for our biggest accounts (save this).

Watch This Full 27 Minute BFCM Email Guide

Want my team of email professionals to take care of all this for you?

We’re currently accepting clients to start planning BFCM for. We will help build your strategy, build your calendar, and take care of ALL email and SMS operations from copy, design, sending, and testing.

If that sounds interesting book a 15 minute intro call with me here »

Email Inspiration Of The Day

Brand:
Graza

Email Design:
https://drive.google.com/file/d/14ut6m-QK1MOMIQ41oiGQm4uiDgR_KQxS/view?usp=sharing 

Notes:
LOVE this idea of a monthly newsletter / update from the founder.

Such a great way to make a massive brand still feel personal and in-touch with the customer.

I would remove the all the bottom sections of this email and just keep the top letter and then have a shop now button.

Keeps it personal and less like a cash grab.

Nonetheless, awesome idea.

Template of The Day

Don’t sleep on photo galleries in your emails… especially for sales emails like in Black Friday / Cyber Monday these will bring any email to life.

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• The #1 Email Marketing Hack

• This is dropping today on Youtube 👀

• My biggest mistakes I’ve made in email marketing lol

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »