ChatGPT 4o Just Changed Creative Production Forever

Hey it’s Max from The Inbox Newsletter.

If you're spending time or money on ad creatives, you need to see this.

ChatGPT’s latest update changes how fast we can produce, iterate, and scale content.

Key Takeaways:

1. ChatGPT can now generate images with high accuracy and speed.

2. You can use it to turn sketches, screenshots, or plain images into polished ad creatives.

3. It’s not fully optimized for email marketing yet—but it’s close.

4. This will save time, reduce creative costs, and compress production cycles.

New ChatGPT Update

OpenAI released an image generation update inside ChatGPT.

You can now generate high-quality graphics by describing what you want or uploading a basic reference.

The outputs aren’t conceptual or abstract.

They’re actually good.

You get usable assets in under a minute.

This matters because creative development is a major bottleneck in ecommerce.

Now that bottleneck can be removed.

Use Cases (with Examples)

There are three immediate use cases worth focusing on:

A. Reproducing Winning Ad Creatives

You can upload a screenshot of an ad that’s working for another brand.

Ask ChatGPT to replicate the structure using your product and brand.

It returns a similar layout—same lighting, placement, and CTA design—customized to you.

This compresses what used to take hours into seconds.

B. Turning Sketches Into Graphics

You can draw a wireframe or sketch an idea manually or in Figma.

Upload that, and ChatGPT will output a fully designed image.

This removes the need for a designer in the early stages of creative production.

C. Plain Photos Into Enhanced Imagery

Take a standard product photo or UGC image.

Feed it to ChatGPT with a simple prompt with basic directions to add life to it, a background, use case, etc

It will create you professional outputs that don’t look like AI.

This is a game changer for brands that are asset-rich but lack in-house editing resources.

Application to Email Marketing

The tech isn’t fully optimized for email yet, but it’s getting close.

I tested a prompt by giving ChatGPT an example of a branded email.

Then I asked it to recreate the hero section for Nike.

What came back:

• Semi correct font pairing

• Matching background aesthetic

• Branded CTA layout

• Visually coherent with Nike’s style guide

It’s not ready to replace your email designer.

But it is ready to help them move faster and produce more output per hour.

Email Inspiration Of The Day

Brand:
Lokai

Email Design:
https://drive.google.com/file/d/1pbVAU-kjSLfNX1BlvUcqrGLQtSi4h5MN/view?usp=sharing 

Notes:
Some of my favorite emails are the interactive ones like these.

You can have ChatGPT create you something similar by feeding it the right prompt.

Try it out!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Underrated customer retention flow

• Rating top brands’ email marketing

• More ChatGPT update use cases

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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