• The Inbox
  • Posts
  • Browse Abandon Flow Guide 👀

Browse Abandon Flow Guide 👀

Author

Max Sturtevant
July 24, 2024

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

One of the most underrated flows is the Browse Abandon Flow.

This is a large revenue driver for clients, and it’s usually meant for people who are quite skeptical about purchasing.

Let’s get into it.

Purpose

This flow fires when someone views a product but doesn't end up adding to cart, going to checkout, or buying.

There are a number of reasons why, but in most cases it's because they weren't fully bought in on the brand or the product.

Our purpose of this flow is to get someone farther down the funnel.

Get them to go back to the item or find a different product they like more.

Flow Layout

Email 1: Simple Reminder

Sometimes all we need to get someone to convert is a brief reminder.

Maybe they got distracted and stepped away from their phone.

Or maybe they were on the edge of adding to cart but thought they didn't need it an was waiting for a sign from the universe to pull the trigger…

This email serves as their sign.

[Check out the Email Inspiration of The Day below for a great example]

Email 2: Brand Info and Risk Reversals

If the customer didn't buy the item, it could be that they don't trust you enough.

Risk reversals and any form of social proof can help get them over the edge.

Risk reversals are anything that remove risk from the customer's purchase.

Things like shipping info, guarantees, refunds, social proof, etc are good to include in this email.

Even then, maybe the product they browsed isn't the one they like the most, so we want to give them further shopping options.

Email 3: Testimonials

The customer STILL may not trust us… so let's nudge them even more.

Testimonials are the best way to get people to cross the edge and purchase.

List out a few good ones that will overcome objections in the process.

Email 4: [Optional] Discount Opener

This email is optional.

The customer at this point has the necessary social proof to trust you.

A small offer may be the small nudge they need to make a purchase.

We want to keep this nice and simple and keep the offer as the main component.

Email 5: [Optional] Discount Closer

A bit of urgency can do the trick with interested customers.

This email will often be the second-best performer behind the initial email.

Keep it simple!

That’s it!

We simply just want to get people further down the funnel.

This flow does the trick ;)

Email Inspiration Of The Day

Brand:
Organic Muscle

Email Design:
https://drive.google.com/file/d/1DIdv-_mUo-AbF9chNUV-QEuwaU6v3u4a/view?usp=sharing

Notes:
Great Email 1 for the Browse Abandon Flow here.

Keeping it super simple, addressing the abandonment, showing the product, and moving right along.

For browse abandon it can be a good idea to include recommended products as well in case the person hasn’t found something they like, but test included this section vs not including it!

Testimonial Template #16

Here’s a great testimonial section that has depth and stand out more than just plopping some plain graphics in.

Great section to add to your testimonial section in the browse abandon flow!

If you want access to a bank of 135 mix and match templates like this equating to over 5,000+ possible email designs, click here »

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »