Black Friday Cyber Monday Tips

Hey it’s Max from The Inbox Newsletter.

Black Friday is ALMOST here…

Let’s make sure we make the most of it.

Here are some Black Friday / Cyber Monday Tips…

Tip #1: Utilize 3 Different Events

Black Friday is now more than just “Friday”.

Many brands will be promoting offers starting the beginning of November.

I would recommend doing something similar, but not to that extent.

My go-to layout is:

• Early Access 1 week before Black Friday which lasts 7 days

• Black Friday which lasts 3-4 days

• Cyber Monday which last 3-4 days

You want to make sure you have different offers for each.

This will keep your list engaged and not feeling like they are seeing the same thing over and over again.

Tip #2: Use Different Types of Offers

Mix and match your offers for the different events, rather than doing one all the way through.

This will keep your list engaged throughout and encourage more than one purchase.

Discount Offers

1. Sitewide Discounts: Offer a flat percentage discount on all products (e.g., 20% off everything).

2. Product Specific Discounts: Frame as "up to XX% OFF" and have different deals to encourage browsing.

3. Tiered Discounts: Increase the discount based on the amount spent (e.g., 10% off $50, 20% off $100, 30% off $200).

4. Alternating Flash Sales: Limited-time discounts on select products or categories, changing every few hours.

Bundle Deals

1. Buy One, Get One Free (BOGO): Offer a free item with the purchase of another.

2. Product Bundles: Create special bundles at a discounted price (e.g., a skincare set, tech bundle).

Tip #3: Send Multiple Emails in One Day

So many people will be sending emails…

If you send an email at 9am it may be lost in the users inbox by 12pm.

Send emails in the morning, afternoon, and night so you are always in the customers face.

Black Friday you get an exception for being spammy… everybody will be looking to buy and they want to see your offers.

EXTRA POINTS - Resend emails to non-openers same day. If someone didn’t open your 9am email, resend it to them at 3pm!

Tip #4: Update Your Flows

You’re going to want to update your flows to have tighter time frames and be specific to your offer.

This has a HUGE effect on conversions.

Just use 3-4 emails per abandonment flow and welcome flow and have them separated by a few hours with extreme urgency.

Don’t worry about being spammy… Black Friday is the only time of year you can get away with being scammy lol

Tip #5: Update Your Pop-Ups

Same as flows, we want to update our pop-ups.

Simply put your Black Friday offer in your pop-up and you’ll get a sh*t ton of sign-ups.

The customer doesn’t need to sign up to get the offer but many people still do.

This will add a ton of members into your newsletter.

Tip #6: Use Text-Based Emails

Text based emails absolutely crush it for conversions.

They're so simple, personal, and help you stand out while everybody else is focused on design.

This will also take strain off of your design team and allow you to send 2x-3x a day no problem.

Bonus points if you make the email come from the founder, the personal touch goes a long ways during this salesy time period.

If you want more tips on destroying BFCM watch this video: BFCM Guide

Email Inspiration Of The Day

Brand:
Beis

Email Design:
https://drive.google.com/file/d/1YF29qAqh9B-Zpbu2MqKcOsr5KiuvSnk1/view?usp=sharing

Notes:
You’re going to want to send a few different gift guide emails over the BFCM and holiday season.

If you are able to create different sections on your site with different price levels like the example, I would highly recommend it.

No need to go crazy on design, keep it simple like this example.

Template of The Day

This layout will be your best friend over BFCM… look how high up the top button is!

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• How we added $200,000/mo for this brand

• 9 email marketing hacks to make more money tomorrow

• How often should you send emails?

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - I sell email design templates… If you purchase either one of these products you get access to my private community of 600+ members with daily posts from me, access to me for support 24/7, and private calls.

• 134 Mix and Match design templates that can make 5,000+ unique email designs click here »

• All core 7 email marketing flows fully templatized click here »

PPS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »