Automate Revenue With These Email Marketing Flows

Hey it’s Max from The Inbox Newsletter.

The #1 best part of email marketing is your ability to create email automation that generates revenue for you on autopilot.

I’ve generated $15M with email flows and I’m going to breakdown everything you need to know in the most concise way possible.

Let’s talk automated revenue 🚀

Email Marketing Flows

Flows are the automated emails that you set up once and they’ll start firing automatically based on a customer’s action, such as abandoning a cart.

Why should you use email flows?

Well, more money. We have some clients that we generate $500k/mo+ just with automated emails.

Flows also contribute to the customer experience via personalization.

Different customers at different parts of the customer journey need different information.

Set up once and orders will automatically be coming in every day.

Any email platform you use will have the ability to set up automations using triggers that fire on your Shopify.

Here are all the flows you need and their purposes.

Welcome Flow

This flow is 4-10 emails set up for when somebody joins your email list. This is debatably the most important flow since it is the customer’s first touchpoint with your brand.

One of two things should occur as a result of this flow. Option A is the customer makes their first purchase with your brand. Option B is the customer at least gets all the information they need and objections overcame so that they are primed to buy in the future.

Flow Content:

• Deliver the welcome discount

• Educate them on the brand

• Showcase your products

Site Abandon Flow

This is just 1 email set up for when someone visits your site but doesn't click any products. There are two reasons someone will enter this flow… they didn’t find a product they liked or they got distracted while browsing your site.

Either way, we want to be sure to remind them and nudge them to go back to browsing.

Flow Content:

• Offer a helping hand

• Bring them down the funnel (get them to view a product)

Browse Abandon Flow

This flow of 3-8 emails fires when someone views a product but doesn't end up adding to cart, going to checkout, or buying. There are a number of reasons why, but in most cases it's because they weren't fully bought in on the brand or the product.

Our purpose of this flow is to get someone farther down the funnel. Get them to go back to the item or find a different product they like more.

Flow Content:

• Remind them of the abandonment

• Intrigue them on the product.

• Give social proof.

Cart AND Checkout Abandon Flow

You've probably heard of these flows and for good reason.

By not having these properly setup and optimized you are quite literally leaving money on the table from people who were in the process of purchasing.

However, 90% of the brands I audit don't have a proper Cart Abandon Flow. Most brands only have a Checkout Abandon flow… (go check your trigger and see if it says ‘Checkout Started’ or ‘Added to Cart’)

Flow Content:

• Remind them of their abandonment

• Show them how awesome the product is

• Give social proof

• Reverse risk

Post Purchase Flow

This flow will fire right after someone makes a purchase. There are many different directions you can go with this flow… You could focus on community building, upselling / cross selling, getting the customer excited for the order, pushing for a review, etc

I like to keep it simple. Improve the customer experience with a heartfelt thank you, build the community, and then inform them on how to get the most out of their product.

Flow Content:

• Thank them sincerely

• Remove buyer's remorse and get them excited

• Light nudge to add to their order

• Get a review

Winback Flow

This flow is pretty straightforward, we just want to encourage another purchase from past customers. Your customers here are still receiving email campaigns, sales, and whatever else you're blasting to your list.

We recommend 3-4 email campaigns a week… so 99% of your retention and repeat purchases will come from your campaigns. For this reason, we keep the Winback Flow nice and simple. This is more for customer experience and to at least automated part of the customer journey.

Flow Content:

• Encourage repeat purchases to increase LTV

• Remind them to replenish

• Give recommendations

Want ALL Of These Flows and Their Emails Completely Templatized And Optimized?

I actually just released my QuickFlow Email Templates which have ALL of these flows and their emails templatized with the exact strategy we use for over 50 7-8 figure ecommerce brands (and have generated $15M in automated revenue for).

These templates on average generate 20% of total ecommerce store revenue for our clients.

Learn More »

Email Inspiration Of The Day

Brand:
Fly By Jing

Email Design:
https://drive.google.com/file/d/1jsALaqMBOItX1QThPpYuoYR7jAk5p40J/view?usp=sharing

Notes:
Great testimonial email you can plug into your Welcome Flow and/or send as a campaign.

Notice how simple it is + I also want to point out how high up in the email the first button is. This is SO key for getting high click rates.

Helpful Links Of The Day

• Increase open rates with this SL and PT framework

• New trend taking over the ecom world

• 29 email campaign ideas

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 600+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »