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A Lesson From Generating $100M in Ecommerce Sales
Max Sturtevant
April 28, 2025
The Inbox Newsletter
Hey it’s Max from The Inbox Newsletter.
Just wanted to do a quick rant on the one thing I’ve learned generating $100M in ecommerce sales through email and SMS.
Hope it’s valuable.
Everybody Overcomplicates Email Marketing
This meme I made is the perfect embodiment of the state of email marketing.
Of all the accounts I review, the one thing that stands out from the winners is that they are sending more emails.
The truth is… your email content can be mediocre, but if you have a strong frequency, you will make a lot of money from email.
I review 10+ 7-8 figure brands’ email accounts weekly.
It’s always the ones who are sending multiple emails a week already where I look at the account and I’m like, “Look, you have most of what’s going to be making you money. There are no large levers for us to come in and change your business. Sure, there are some small things. Incremental improvements we can make with strategy and design optimization, but nothing massive.”
And no, they aren’t doing any crazy segmentation or personalization or anything.
They just have an engaged segment of people they send to for EVERY campaign.
Literally. Same segment. Every send. And it works great.
The problem most people have is that they think email marketing is this big crazy beast you have to tackle.
They get overwhelmed with all of the noise with AI, hyper segmentation, having the craziest designs, etc.
And that overwhelm prevents them from doing the basics that drive all of the revenue.
By basics I mean:
High converting pop-up form to grow your list
Have all core email flows with multiple emails in each flow
Send emails 3x per week
STOP being overwhelmed.
START focusing on the basics and the tasks that generate 80% of the results.
This doc goes over everything I’d do if I decided to start taking email seriously in 2025.
Enjoy.
Email Inspiration Of The Day
Brand:
DadGrass
Email Design:
https://drive.google.com/file/d/1iKdi1nP1acZ7ZNawcVtPOlBIR9dCKgVb/view?usp=sharing
Notes:
I just love the copy on this email.
It’s full of fun, humor, and a strong connection to the benefits of the product.
Great blend of everything needed to convert.
Template of The Day
Testimonial Template #9
If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here »
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »
PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.
Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »
Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »
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