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6 Hidden Benefits of Design 🎨
Max Sturtevant
May 07, 2024
The Inbox Newsletter
Let’s get artsy today 🎨
In this episode of The Inbox Newsletter, we’re talking about design…
Designs are more than just a “nice to have” in 2024.
They are necessary to survive in this saturated market.
I want to lay out 6 hidden benefits of great email designs that aren’t just “they look good”.
More Revenue
Great designs will maximize revenue through conversion-based principles.
We've seen design A/B tests result in 4x more revenue just by optimizing spacing, sizing, and style.
Great looking email designs are exponential in returns.
Great designs —> Customer dopamine release —> continued opens and revenue
Mediocre designs will lead to customer churn and revenue plateaus.
Brand Differentiation
Templatized designs and basic layouts make you look like every other brand out there.
New brands and drop shippers are popping up of every day.
Differentiating yourself with your content is the only way to stay ahead of these new stores.
If not, you'll get lost in the mix and no one will buy from you or remember you.
List Engagement
Great designs —> Customer dopamine release —> Positive association with your brand —> continued opens and clicks
We want to get customers "addicted" to opening our emails.
Obviously, no one is at the edge of their seat waiting every minute for you to send an email.
But by associating dopamine releases with pretty designs, we get continued engagement.
Sending the same stuff over and over again will miss this opportunity and lead to churn.
Deliverability
With more engagement, comes improved deliverability.
With each open and each click we earn trust points with Google, Yahoo, etc
We continue to prove to them that we are a reputable sender and increase our inbox placement rate.
We judge books by their covers, it's human instinct.
Would you trust the word of someone in a suit or someone in baggy, dirty clothes?
Probably the person in the suit.
Same applies for your brand.
People are more likely to buy from sophisticated and well kept brands.
Having basic, mediocre designs will decrease the value of your brand and your word.
Customers subconsciously pay attention to these things.
Branding
Pretty website, pretty ads, then ugly email designs.
Customers make positive associations in your ads and websites that will be lost if your emails aren't matching.
In fact, it will harm your conversions.
Branding must be congruent across all channels to maximize revenue and keep your brand image strong.
If you want to never worry about design again and knock these problems out of the park, you can book a call with me here.
We’ll make you 3 campaigns completely for free just to show you what we can do.
Email Inspiration Of The Day
Brand:
Hux
Notes:
Great example of a what’s inside email.
This should be a STAPLE in any supplement brand.
Plug this email in your welcome flow, abandonment flows, and monthly in your campaign calendar.
You can never reminder your list to often (people forget).
Perfect way to lay out your unique selling propositions.
A/B Test Result of The Day
Variation A (top):
2:30pm send time
Variation B (bottom):
6:30pm send time
Insights:
This test surprised me.
Typically the sends during the day will do better because people can open the email all throughout the day and purchase.
However for this brand, we’re consistently seeing that 6:30pm is outperforming.
Daily reminder to never assume, always test!
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you’re an ecom brand doing over $50k per month interested in working with my full stack email marketing agency, book a call here.