5 Must-Do Email Marketing Shifts for 2025 (If You Don’t Want to Be Left Behind)

Hey it’s Max from The Inbox Newsletter.

Email marketing has changed more in the past year than it did in the last five.

If you’re running the same plays you used in 2024, you’re falling behind.

Here’s what’s working now in 2025 and what to shift ASAP.

Key Takeaways:

• Value-first content is now the cost of admission to stay in the inbox.

• Storytelling and personalization are outperforming transactional emails.

• Visuals and infographics are replacing long-winded paragraphs.

• Interactive, engaging pop-ups are the new list-building standard.

• Your email cadence needs to step up—3-4x per week is the new normal.

1. Lead With Value or Get Left on Read

In 2024, you could get away with sales-heavy content and shameless “pick me” emails. Not anymore.

Your list is smarter, pickier, and more ruthless with the unsubscribe button.

To keep their attention (and inbox real estate), you’ve got to give before you ask.

Value can look like:

• Education around your niche

• Quick, actionable tips

• Freebies or bonus content

• Behind-the-scenes breakdowns

If your emails feel like a constant sales pitch, you’re getting ghosted.

2. Stop Being a Robot… Get Personal

We’re entering the “friend in your inbox” era.

People want real talk, real stories, and real people behind brands.

That means:

• Founders popping into the inbox with a personal message

• Sharing how a product was created

• Telling a relatable customer story

• Adding just a touch of imperfection and personality

Emails that read like a robot wrote them are toast. Realness wins.

3. Swap Paragraphs for Pictures

Your list is full of doom scrollers.

Long-form copy is failing unless you break it up with visuals.

What to do instead:

• Use infographics to explain concepts faster

• Drop in charts or product comparisons

• Make sure your emails are scannable and easy to digest

Design matters more than ever in 2025. Think in blocks, not essays.

4. Revamp Your Pop-Ups

That boring “10% off” pop-up is saturated and dead.

Interactive pop-ups are crushing 2025 because they engage before they ask.

How to upgrade:

• Ask 1 fun or useful question before asking for someone’s email

• Gamify the experience with spin-to-win or quiz-style forms

This boosts opt-in rates and gives you better data from day one.

5. Send More

One or two emails a week makes you invisible.

Inbox volume is up, and attention spans are down.

To stay relevant, you need to show up more often without annoying people.

Sweet spot: 3-4 emails per week.

That’s how you:

• Stay top of mind

• Build trust faster

• Get more sales without leaning on discounts

As long as you’re providing value (see point #1), higher frequency isn’t spam.

If you want a team of experts who live and breathe email and are up to date with all the trends in the market… book a call to learn more about our done-for-you services that have made over $100M for clients.

Email Inspiration Of The Day

Brand:
Bubble

Email Design:
https://drive.google.com/file/d/1ebGstGy1d4p9VOJzJ0oJRnKv1gqnHFgX/view?usp=sharing

Notes:
Love the creativeness of hiding an egg on the website for Easter!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Most creative campaign so far this year

• Send this email!

• Everything you need to know about sms marketing

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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