3 Tips to Increase Email Conversion / Clicks

Hey, it’s Max from The Inbox Newsletter.

3 ways to generate revenue with non-discount emails.

Non-Discount Email Marketing Strategy

I talk about this quite a bit…

We want to avoid discounts as much as possible in our email marketing, for obvious reasons.

Retain margins, maintain a strong brand reputation, and avoid training your customers to only buy on sales.

My base email marketing strategy is based off of building trust, credibility, and staying top of mind with customers by sending consistent non-discount emails to your list.

I get a lot of questions about how to get customers to actually purchase on emails that aren’t really selling the customer…

So let’s talk about it.

Non-Discount Conversion Tip #1:
Footer Shop Buttons

The only problem with some non-discount emails (such as industry tips and tricks) is that you aren’t really selling the customer on your products.

For example, we have a few supplement brand clients and we often send emails outlining a specific lift you can do in the gym, such as the bench press.

We don’t talk about our product all that often, but the email still makes sales and gets a lot of clicks.

Why?

We have buttons in every email in the footer that links out to collections on the website.

The customer will often read our whole email, get to the bottom, then see the buttons and think “yeah sure I’ll go check out the site”.

It works cause we aren’t forcing the click down their throat… we’re just giving them the option in the right place and at the right time.

We just gave them a ton of value on something they can relate to and earned trust in the process.

This sets the customer up perfectly to get to the footer and start shopping on the site.

Here’s an example of some effective footer buttons »

Non-Discount Conversion Tip #2:
Tie in Your Product to Your Email

It doesn’t matter what sort of value you are giving to the customer, you can ALWAYS tie it back to your product.

If we’re going off the supplement brand I mentioned before, we could easily tie the bench press workout highlight email to our product at the end.

“You can execute a bench press to perfection and thrash your muscles, but the workout will be near useless if you don’t give your muscles the nutrients they need to rebuild stronger than before… our [xyz product] has the 11 key amino acids that are the most important in muscle recovery. Get the most out of your workouts by finishing your workout with a couple of scoops of [xyz product].”

Very simple example, but see what I did there?

Provide value, and then connect the value to your product.

Never send content that you can’t use to your advantage ✅

Non-Discount Conversion Tip #3:
Just Throw in Shop Now Buttons

I see some people concerned with putting in Shop Now buttons where it “doesn’t make sense”.

I couldn’t disagree more.

There’s always room for a button.

People understand that in our emails we are trying to get them to shop our products, so it’s okay to throw in shop now buttons throughout your email.

Check this example »

A lot of people wouldn’t put in the first two shop now buttons since the email is talking about a brain teaser.

But they’re there!

Some people just like clicking buttons.

We consistently see better results when we just throw in buttons even when they don’t make complete sense.

Just more chances for the customer to shop.

Email Inspiration Of The Day

Brand:
Magic Mind

Email Design:
https://drive.google.com/file/d/1GnN3ipL89u-xiJHtVw0gYjDpeZZBznP4/view

Notes:
This email checks all the boxes I listed above.

Great fun topic that is non-discount oriented.

Shop Now buttons where they don’t make full sense.

Footer buttons giving options to go to the site.

This email doesn’t sell hard, but it will make sales!

Template of The Day

This is a great bridge section you can use as a product section to throw at the bottom of your value-based emails to promote your product.

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Underrated mindset shift that will make your business more successful

• A 60 second summary of what I do for a living lol

• It’s all your fault dummy!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here » 

PPS - If you run an ecom brand and want to have a 15 minute strategy session with me, book a call here »